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translating analytics to strategy

Google Analytics 4: GA4 for Everyone

Every couple of years, Google Analytics makes a major update to their website analytics platform used by nearly every website out there to monitor performance. The newest version of analytics, GA4 is available now and Google plans to sunset Universal Analytics (UA) in July of 2023 so now’s the...
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Pinterest Analytics

Marketing Analytics for Social Media

Businesses are flocking to social media, but many have concerns regarding the use of this technology and question its utility as part of their marketing strategy. Some have avoided implementing a strategy for social media; taking a wait and see attitude before adding social media to their marketing...
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