MKT Maven

At the intersection of marketing and digital media

social media analytics

Digital Analytics: Big Data; Big Mess

Today, I’d like to continue our discussion on digital analytics from Friday — Are Social Media Analytics lying to you? In exploring around the topic some more, I found other issues with big data across multiple platforms, not just your social ones. Here are some of the problems I uncover...
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drive traffic with twitter cards

4 Steps to Create Twitter Cards

If you’re on Twitter, maybe you’ve started seeing Twitter Cards show up in your Twitter feed. But, do you know how you can create Twitter Cards to extend beyond the 140 characters, which increases engagement and meets your marketing goals? Using Twitter Cards Did you know you can create ...
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