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You're here: Home » Marketing Analytics » Analytics in Action » Page 2

Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making

October 19, 2020 by Angela Hausman

break-even strategy

Developing a break-even strategy represents the best decision-making tool available to marketers … [Read more...]

Filed Under: Analytics in Action, Back to Marketing Basics, Marketing Strategy Tagged With: break-even analysis, break-even point, break-even strategy, cannibalization, sensitivity analysis

How to Build a Perceptual Map That Explodes Your ROI

October 16, 2020 by Angela Hausman

perceptual map

  Developing a perceptual map is an important element in determining marketing strategy … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, consumer hot buttons, Marketing Strategy, perceptual map, perceptual mapping

4 Reasons Your Product Isn’t Selling and What to Do About it

July 14, 2020 by Angela Hausman

product sales dropped

As a good product manager, you routinely monitor key metrics that track the performance of your … [Read more...]

Filed Under: Analytics in Action, What's working Tagged With: metrics, monitoring, product sales, product sales dropped

Overcoming the Marketing Data Management Challenge

June 25, 2020 by Angela Hausman

marketing data management

Who would have imagined that digital marketers will still face challenges using their data to … [Read more...]

Filed Under: Analytics in Action Tagged With: actionable insights, Marketing Analytics, marketing data management

Best Practices for Data You Can’t Ignore: Get More from Your Data

January 18, 2020 by Angela Hausman

best practices for data

To say that data has become one of the most revolutionary forces in modern business and is only like … [Read more...]

Filed Under: Analytics in Action, What's working

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.