Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]
Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance
We've talked a lot about using analytics to optimize performance. Today, I'd like to dive deeper in … [Read more...]
Growth Hacking: Using Big Data to Generate Bankable Results
It seems everyone today is talking about growth hacking and a number of firms offer this as a … [Read more...]
Why Data Mapping Can Help Your Business
Imagine getting lost in a new city without a map or GPS. That’s the same thing that happens to a … [Read more...]
Monitoring the Marketing Funnel: A Strategy for Optimizing Performance
While it might not look pretty, here's the basic conversion funnel you get from Google Analytics. … [Read more...]
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