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You're here: Home » Marketing Analytics » Analytics in Action

Predictive Analytics: Predicting Customer Behavior to Improve ROI

March 5, 2021 by Angela Hausman Leave a Comment

social analytics suck

Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytic skills, analytics, big data analytics, descriptive analytics, predictive analytics

4 Options to Elevate Your Products In-store – Online or Offline

March 2, 2021 by Angela Hausman Leave a Comment

Making sure that your products are attractive is essential if you want to increase sales and grow … [Read more...]

Filed Under: Analytics in Action

Marketing Analytics that Drive ROI

March 1, 2021 by Angela Hausman Leave a Comment

road to digital marketing success

Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: CLV, conversion funnel, ROI, segmentation

Why Data Mapping Can Help Your Business

October 29, 2020 by Angela Hausman

data mapping

Imagine getting lost in a new city without a map or GPS. You're confused and can't develop a plan to … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: big data, data analytics, data mapping, data mapping software

Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making

October 19, 2020 by Angela Hausman

break-even strategy

Developing a break-even strategy represents the best decision-making tool available to marketers … [Read more...]

Filed Under: Analytics in Action, Back to Marketing Basics, Marketing Strategy Tagged With: break-even analysis, break-even point, break-even strategy, cannibalization, sensitivity analysis

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.