Analytics in Action Archives

Data Visualizations for Better Decisions

August 30, 2018 by Angela Hausman

Data visualizations are more than pretty pictures, although a nice graph or chart makes the data … [Read more...]

The Marketing Mind: Understand Your Customers to Optimize Market Performance

June 14, 2018 by Angela Hausman

Getting inside the marketing mind means not only understanding your customers and how they make … [Read more...]

5 Keys to Analytics: Improve Your ROI with Better Insights

February 15, 2018 by Angela Hausman

Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into … [Read more...]

Predictive Analytics: Predicting Customer Behavior to Improve ROI

September 8, 2017 by Angela Hausman

Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]

4 Steps in Blending Customer Behavior and Customer Analytics for Better Insights

August 23, 2017 by Angela Hausman

Customer analytics come from a variety of sources: Google Analytics - which becomes more robust … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Follow us for the best of the web!