Friday was the LAST hurrah for Universal Analytics, a tool of Google Analytics for insights about … [Read more...]
Google Analytics 4: GA4 for Everyone
Every couple of years, Google Analytics makes a major update to their website analytics platform … [Read more...]
Predictive Analytics: Predicting Customer Behavior to Improve ROI
Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]
4 Options to Elevate Your Products In-store – Online or Offline
Making sure that your products are attractive is essential if you want to increase sales and grow … [Read more...]
Marketing Analytics that Drive ROI
Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]