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You're here: Home » Marketing Analytics » Analytics in Action

Why Data Mapping Can Help Your Business

October 29, 2020 by Angela Hausman Leave a Comment

data mapping

Imagine getting lost in a new city without a map or GPS. You're confused and can't develop a plan to … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: big data, data analytics, data mapping, data mapping software

Break-Even Strategy to Blow Up Your ROI: Using BE Analysis for Decision-Making

October 19, 2020 by Angela Hausman Leave a Comment

break-even strategy

Developing a break-even strategy represents the best decision-making tool available to marketers … [Read more...]

Filed Under: Analytics in Action, Back to Marketing Basics, Marketing Strategy Tagged With: break-even analysis, break-even point, break-even strategy, cannibalization, sensitivity analysis

How to Build a Perceptual Map That Explodes Your ROI

October 16, 2020 by Angela Hausman 28 Comments

perceptual map

  Developing a perceptual map is an important element in determining marketing strategy … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytics, consumer hot buttons, Marketing Strategy, perceptual map, perceptual mapping

4 Reasons Your Product Isn’t Selling and What to Do About it

July 14, 2020 by Angela Hausman

product sales dropped

As a good product manager, you routinely monitor key metrics that track the performance of your … [Read more...]

Filed Under: Analytics in Action, What's working Tagged With: metrics, monitoring, product sales, product sales dropped

Overcoming the Marketing Data Management Challenge

June 25, 2020 by Angela Hausman

marketing data management

Who would have imagined that digital marketers will still face challenges using their data to … [Read more...]

Filed Under: Analytics in Action Tagged With: actionable insights, Marketing Analytics, marketing data management

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Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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