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# Hausman & Associates

## Sitemaps
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## Posts
- [The Marketing Mind: 7 Ways You’re Killing Demand](https://www.hausmanmarketingletter.com/marketing-mind-market-performance/): What is the marketing mind? Simply put, the marketing mind combines an analytical approach to marketing with creativity that aligns with the way real consumers make decisions, which is much less logical than is often envisioned by non-marketers. Even B2B firms make buying decisions based on a myriad of variables, not all of which are purely logical.
- [5 Hidden Gems: Digital Ad Options You Need Now!](https://www.hausmanmarketingletter.com/digital-ad-options-you-need/): Do you know about these five digital ad options- hidden gems that can skyrocket your business sales? Sure, everyone knows that advertising is essential for business success. After all, how else will people hear about what you do, the products you sell, and the service you provide? The old adage that building a better mousetrap will beat a path to your door is hogwash, since, without advertising, no one knows you have a mousetrap and no one is convinced it's better.
- [Retargeting Ads Secrets: Closing the 97% to Explode ROI](https://www.hausmanmarketingletter.com/retargeting-ads-secrets/): Retargeting ads are the secret sauce for improving ROI by converting warm leads. By focusing on that 97%, you optimize your ad spend.
- [5 Keys to Better Analytics: Higher ROI with Better Insights](https://www.hausmanmarketingletter.com/better-analytics-better-insights/): Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into value, such as improved ROI, but only when viewed through the lens of using better analytics to generate better insights that you translate into action. So, what are the keys to developing better analytics that produce ROI? Read on to find out.
- [Wasting $10,000 a Month? In-house Marketing Mistakes](https://www.hausmanmarketingletter.com/in-house-marketing-mistakes/): Are you wasting up to $10,000 a month with these in-house marketing mistakes? Have you considered alternatives to doing all the marketing for your small business in-house? You can continue doing marketing in-house or choose to outsource all your marketing to an agency. You can even choose a hybrid model where you continue to do some of your marketing in-house, while outsourcing other marketing functions to the professionals. Today, we'll discuss the trade-offs you must consider in making that decision to avoid in-house marketing mistakes.
- [Fresh, Valuable Content That Converts in 5 Weeks](https://www.hausmanmarketingletter.com/content-that-converts-5-week/): How do you create content that converts without burning out or breaking the bank? Creating fresh, valuable content on a consistent basis requires extensive planning, effort, strategy, and knowledge of your target market. Today, we'll focus on creating content that converts with a weekly calendar that reduces stress and harnesses the limited resources available to most small businesses. This 5-week calendar balances education, social proof, and entertainment to create engagement and leads to conversion. Here's an overview of our calendar.
- [The Right Social Media: 4 Steps for Crushing it](https://www.hausmanmarketingletter.com/the-right-social-media-4-steps/): How do you choose the right social media platforms for your small business? The answer is complicated, since you can only choose two or three of them with the limited resources most small businesses can harness. Trying to be everywhere often results in not doing a good job (defined as consistently publishing high-value content), burnout, and a low return on your investment. No small business can sustain this without damaging its reputation or shorting other efforts with too few resources. Today, we'll discuss how to choose the right social media platforms to support your marketing efforts.
- [Social Media Changed. The 5 New Rules for Success?](https://www.hausmanmarketingletter.com/5-ways-social-media-changed/): If your business is like most, you're struggling with declining digital traffic (see below), which means your business is finding it harder to gain leads and sales. That's because social media changed over the last few years. Between user shifts that changed the demographics and algorithms that privilege paid content, platforms that were once nirvana for small businesses that allowed them a foothold in competing with bigger brands, your strategy no longer works. But you can still succeed if you follow the new rules of social media. So, let's get started so you can begin implementing these rules today.
- [The Ultimate Landing Page: Conversion and Retention 101](https://www.hausmanmarketingletter.com/ultimate-landing-page-conversion/): Over the last few years, it's become increasingly hard to attract visitors to your website through SEO and social media organic visits (see graphics below). That means you need to focus even more on crafting landing pages that deliver high conversion. Similarly, you need to retain those customers, convincing them to make larger purchases or to stay longer if you want to succeed. Read on to discover how to improve your landing pages and use them to retain customers for the long haul. Finally, you'll find an interactive landing page checklist to make your job easier.
- [5 Strategies to Become a Meta Ads Hero: ROAS for Dummies](https://www.hausmanmarketingletter.com/5-strategies-meta-ads-hero/): With precipitous declines in organic reach on search and social media (see image), you need a new strategy to bring traffic to your website. Becoming a Meta Ads hero is a great way to bring in traffic. Done right, your Meta ads (Instagram and Facebook) bring the RIGHT visitors to your website, helping you reach your revenue goals. Stop wasting your budget by exploding your ROAS (return on ad spend). Read on to learn how to make the most of your ad budget.
- [5 Steps to Crafting a Killer Landing Page: Converts Great](https://www.hausmanmarketingletter.com/5-steps-to-killer-landing-page/): Do you know what it takes to craft a killer landing page? Do you realize that websites with multiple landing pages (say 40) generate 500% more leads? Even having 30 landing pages generates 7 times as many leads. In part, that's because you must match your landing page with individual target markets you hope to attract and convert. Let's start with the anatomy of a landing page:
- [The Traffic Fallacy: A 6-Point Checklist to Avoid Failure](https://www.hausmanmarketingletter.com/traffic-fallacy-6-point-checklist/): Have you invested in SEO and paid digital ads only to see your traffic leave before making a purchase? The critical step that turns traffic into sales requires more than a catchy ad or showing up first in the search results. It also takes more than implementing GEO (generative engine optimization) to achieve mentions in AI. This is called the Traffic Fallacy. And, with the drastic decline in organic reach due to the AI models, turning traffic into sales is even more essential for success than before. That's why I put together this 6-point action checklist to help you achieve success. First, we'll start by discussing how to fix the traffic fallacy.
- [Marketing Kickstarts Brand Growth in 4 Ways](https://www.hausmanmarketingletter.com/4-marketing-kickstarts-brand-growth-2/): Did you know marketing kickstarts brand growth? Without a strong, effective marketing strategy, you'll struggle to survive, let alone grow your business. That's especially concerning to owners/ managers of SMEs (small and mid-sized enterprises) because they face unique constraints of time (employees often wear multiple hats), funds (there's never enough money to do everything needed to support your brand), lack of awareness (as getting the word out for an unknown brand takes more time and money), and talent (as hiring people with the right marketing chops is hard and expensive). As shown below, these problems are pervasive in SMEs, with only 20% of them responding that they're currently meeting their business objectives.
- [5 Questions to Lick Marketing Budget Mistakes](https://www.hausmanmarketingletter.com/5-marketing-budget-mistakes/): What do you need to know to lick these marketing budget mistakes before they crush your expectations and kill your momentum? That's a perennial question asked by small businesses, and even large ones, every year. After reading this, you should be able to answer these questions:
- [Building Your Brand: What are the 3 Tactics Most Valuable](https://www.hausmanmarketingletter.com/building-your-brand-3-tactics/): When someone mentions your business name, what comes to mind for the listener? If you don't know, or the image of your brand doesn't match that of your target market, that's a massive problem. Building your brand provides a massive financial and competitive benefit when your brand implies trustworthiness and value. A strong brand allows your business to:
- [5 Questions to Help You Manage Risk and Sustain Growth](https://www.hausmanmarketingletter.com/manage-risk-and-sustain-growth/): OK, you've experienced some success in your business. How can you manage risk and sustain growth to ensure your continued success? Start by asking yourself these five questions. If you find you're deficient when you honestly answer them, you may soon find the risk limits your ability to sustain growth over the long-run.
- [Accurately Assessing Campaign Performance: A 3-Step Framework](https://www.hausmanmarketingletter.com/assessing-campaign-performance/): Assessing campaign performance starts by filtering out the noise to focus on metrics that impact your results called KPIs or key performance indicators.
- [5 Proven Ways SEO + Paid Search Dominate Local Markets](https://www.hausmanmarketingletter.com/ways-seo-paid-search-dominate/): Why should you combine SEO + paid search if you want to dominate local markets? Because the combination not only works synergistically to yield more revenue than either one alone, but the data sharing you experience means you glean better insights that lead to better decision-making and accelerate growth.
- [Is Your Marketing Screaming Into a Void? How to Fix it](https://www.hausmanmarketingletter.com/marketing-screaming-into-a-void/): Is your marketing screaming into a void due to bottlenecks? Let's say you're putting out fresh content regularly, analyzing your metrics, tweaking your strategy based on insights from them, and working to understand your customers better, but still find you're missing revenue projections. When your marketing fails to deliver, instead, you find your marketing screaming into a void, it often has nothing to do with you not working hard enough. Something in your strategy simply isn't resonating with your target market.
- [Resource Allocation: 3 Tips That Stretch Your Marketing Money](https://www.hausmanmarketingletter.com/resource-allocation-money/): Do you struggle every month to afford all the things you think will grow your business? Do you wish you had more money (or some money) left at the end of the month to afford to fund your marketing goals? Most small businesses struggle with too little money. Growing your business means proper resource allocation to ensure you're getting the most bang for your buck.
- [What Creates a Successful Business? Answer 3 Questions](https://www.hausmanmarketingletter.com/3-questions-successful-business/): Do you know there are three questions that separate successful businesses from failures? They are who, what, and why. Discover how to use this to make your business a success.
- [Discover the Top 7 DIY Digital Marketing Tools for Success](https://www.hausmanmarketingletter.com/top-diy-digital-marketing-tools/): Are you looking for the top DIY digital marketing tools that help you succeed in a world where you get conflicting advice from so-called experts who are mainly interested in convincing you to spend your limited budget by hiring their firm? Do you find it confusing to find the best path to learn marketing or the right tools to help your small staff manage your digital marketing tasks effectively and efficiently without overspending? Well, you've come to the right place. Today, we'll share the top DIY digital marketing tools you need to not only survive, but to thrive. So, read on!
- [What are the Top 10 Ways to Generate Explosive Growth?](https://www.hausmanmarketingletter.com/10-ways-generate-explosive-growth/): Do you generate explosive growth year after year? Would you like to see your business grow faster without spending every dollar you make on marketing? Well, you've come to the right place to learn the top ten strategies needed to generate explosive growth reliably and without breaking the bank.
- [Google Obliterated Your SEO: Biggest Change in 25 Years](https://www.hausmanmarketingletter.com/google-obliterated-your-seo/): Have you seen your organic traffic drop like a rock over the last couple of months? Well, you're not alone. Just as the holiday weekend was getting ready to kick off, Google obliterated your SEO strategy. You know, the one where you worked diligently to implement in hopes of bringing more organic traffic to your website, tweaking it every time Google decided to change the search algorithm. Well, forget it. With the advent of AI search, Google obliterated your SEO. Of, did they?
- [How to Host the Perfect Marketing Event: 8 Tips To Rock!](https://www.hausmanmarketingletter.com/perfect-business-marketing-event/): Is your marketing falling flat with your target market? Do you find your business struggling to attract attention in an increasingly crowded retail environment? Today, we'll focus on how to host the perfect marketing event, whether online or in the real world, to build excitement, create engagement, and break through the blandness of your competitors' marketing efforts.
- [Team Up with 10 Great Marketing Software Tools](https://www.hausmanmarketingletter.com/10-great-marketing-software-tools/): Is poor marketing software holding your team back? Do you need to overhaul it? Sure, your team is the driving force behind the success of your business and they drive forward sales month after month. Whether there are just a few of you or you’re part of a much larger-scale operation, it’s true that the people you have on board with you are your best investment.
- [Succeed Early in Your Business: 7 Focus Areas](https://www.hausmanmarketingletter.com/succeed-early-in-your-business/): How do you move from chaos to an infrastructure that can handle the normal demands of the business, helping you succeed early in your business? In your first year of business, every day is a firefight, with competing demands for your time and attention. As well as being the founder of your business, you also need to handle the marketing side, grow your customer base, and develop a solid financial plan that helps you transition from surviving to thriving. To succeed early in your business, you have to balance growing your business with operating it, find money to pay bills, as well as fund those areas necessary for growth, and keep everyone on your team motivated. It's a daunting task.
- [Supercharge Marketing in 2026 with Powerful New Tech](https://www.hausmanmarketingletter.com/supercharge-marketing-powerful-tech/): How can you supercharge marketing efforts in 2026? By employing powerful new tech and state-of-the-art marketing tactics that actually work today. Here’s a harsh truth marketers avoid: “the playbook that worked in 2020 is now working against you.” Once upon a time, the "batch and blast" approach, generic social media outreach, and gated whitepapers that nobody reads were used to fill pipelines. Today, they fill spam folders. Read on to learn how to supercharge marketing campaigns today.
- [4 Innovative Ways to Integrate Cause Marketing](https://www.hausmanmarketingletter.com/4-ways-to-integrate-cause-marketing/): Let's start by identifying: what is cause marketing and why should you waste time and money on a program of cause marketing? Answering the first question is easy: cause marketing involves supporting worthy causes as a means to make the world (or at least your part of it) a better place while benefiting your brand in some way.
- [11 Expert Digital Marketing Rules: Don’t be a Loser](https://www.hausmanmarketingletter.com/10-expert-digital-marketing-rules/): Are there really digital marketing rules? In a world that appears to be a "free-for-all," do companies have to follow rules to optimize their market performance? With the changing nature of search, the intensification of competitive pressures, a significant increase in the use of digital information, and the increased fragmentation of markets into tribal communities, you need to follow these digital marketing rules if you want to keep your business afloat. Growing your business and succeeding long-term requires you to master them.
- [6 Digital Marketing Foundations Guarantee Success](https://www.hausmanmarketingletter.com/digital-marketing-foundations/): Do you find yourself struggling as a small business owner? Is success elusive, despite the money, time, and effort you're pouring into the business? Maybe the answer to why you aren't reaching your goals lies in your planning. Have you built your business on the right digital marketing foundations that guarantee success? Do you even know how critical these foundations are to your success? This post is an introduction to the topics covered in my Coaching Program. See how you can benefit from this program tailored to small business owners.
- [Why Isn’t Offline Marketing Dead? 5 Shocking Reasons](https://www.hausmanmarketingletter.com/why-offline-marketing-isnt-dead/): Is offline marketing dead? Should you get rid of all the billboards, snail mail, TV commercials, and radio spots to focus all your money and attention on digital media? Well, as a digital marketing person, I strongly believe EVERY business needs a strong digital marketing strategy. That doesn't mean that your business should ignore traditional marketing tactics, especially for small local businesses. You just need to change up your ideas of offline marketing and identify how it fits into the digital world.
- [Integrated Digital Strategy in 2026: 4 Steps to Success](https://www.hausmanmarketingletter.com/integrated-digital-strategy-in-2026/): Why a post about integrated digital strategy today? Haven't we known about integrated marketing strategies since the 1980s? What's new enough to justify a new post about the topic? Well, only everything. Today's integrated digital strategy combines the previously separate marketing tactics of search, content, and commerce into a single, connected strategy that recognizes that consumers today don't shop the way they did even a few years ago.
- [Dysfunctional Customer Journey: 7 Dangers and How to Fix Them](https://www.hausmanmarketingletter.com/dysfunctional-customer-journey-fix/): What's a dysfunctional customer journey? We've all had one. You find a cute sweater that you think will look great and put it in your online shopping cart. When you go to pay, you find the site has added a $6.99 shipping fee or requires you to log in to complete the transaction. What's your reaction? If you're like most folks, you click the X and get the heck out of there. Or, maybe your dysfunctional customer journey looks more like this:
- [5 Ways to Leverage Happy Customers that Boost Revenue](https://www.hausmanmarketingletter.com/5-ways-leverage-happy-customers/): Do you know all the ways you can leverage happy customers to increase your revenue? Do you even know how to create a happy customer?
- [4 Reasons Digital Marketing Campaigns Fail](https://www.hausmanmarketingletter.com/4-reasons-digital-marketing-campaigns-fail/): Do you see your digital marketing campaigns failing? If so, you have a lot of company, as up to 90% of today's digital marketing campaigns fail to reach their goal. It's 2026, and if you're still doing digital marketing the way you did 10 years ago, or even last year, you'll likely keep seeing your digital marketing campaigns fail. Today, digital marketing is dramatically different. It's faster, more automated, and crowded than ever before. So, let's discuss the top four reasons why these campaigns fail and how to fix that.
- [Is Your New Product Development Failing? Start with Consumers](https://www.hausmanmarketingletter.com/new-product-development-failing/): Is your new product development failing? Maybe you need to go back to square on and start with consumers, not engineers.
- [Attract and Retain Customers in 2026: 5 Unique Strategies](https://www.hausmanmarketingletter.com/attract-and-retain-customers/): Do you struggle to attract and retain customers? With recent changes that affect your SEO and limit organic traffic, what's the solution? It is easy to become complacent once you’ve built your customer base to a certain level as a business, but it's not enough to attract them; you have to keep new customers. It is important to remember your business objectives and the importance of continuous growth. Like a circus performer, you need to balance efforts to keep current customers happy while building strategies to attract new ones. This often requires experimenting with different strategies and also using ones that have yielded positive results in the past.
- [How Can 5 Bad Business Decisions Kill Your Business?](https://www.hausmanmarketingletter.com/5-bad-business-decisions-kill/): Are you making bad business decisions that can sink your business faster than an iceberg sank the Titanic? In business, growth is always critical. Your ability to achieve growth goals determines everything from the money you make to the long-term success your business generates. But these five bad decisions can quickly kill your long-term growth potential. Even in the short-run, bad decisions can doom your business to failure. Today, we'll explore both the short-term and long-term effects of bad decisions on your brand.
- [How to Hack Visual Content 4 Ways: A Newbie Guide](https://www.hausmanmarketingletter.com/how-to-hack-visual-content/): Do you need ways to hack visual content for social media and other digital marketing strategies? People are visual beings. Visuals are a better way to (see graphic below):
- [5 Marketing Threats That Cause Businesses to Fail in 2026](https://www.hausmanmarketingletter.com/5-serious-marketing-threats-2026/): Are you still running your marketing the same way you have for years? Then, you're likely falling prey to at least one of these serious marketing threats that can easily cause your business to fail. Today, we'll discuss these marketing threats (zero-clicks, AI slop, data compliance, bot attacks, and analytics challenges), how to adjust your marketing campaigns to avoid them, and provide a concrete example of a new marketing strategy for an e-commerce brand to adapt to the changing marketing landscape.
- [Fund Your Business Idea: 5 Common and Unexpected Options](https://www.hausmanmarketingletter.com/best-ways-fund-your-business-idea/): Do you have a great business idea you've wanted to pursue for a long time? What's stopping you? Likely fear of the risk is part of it, but finding ways to fund your business idea may be a big part of your hesitancy. There’s no business idea that can be successful without funding.
- [Yes, B2B Content Marketing WORKS](https://www.hausmanmarketingletter.com/yes-b2b-content-marketing-works/): I get this quizzical look when I pitch content marketing to my B2B clients all the time. The implied question is: Does B2B content marketing really work?
- [Danger of Influencer Marketing: 4 Warnings for Brand Image](https://www.hausmanmarketingletter.com/danger-of-influencer-marketing/): This week, the hidden danger of influencer marketing was on full display, as news of sexual abuse by Cesar Chavez, a champion of farmworkers, caused angst among leaders and community groups that once supported the founder of a movement that raised the nation's consciousness of the deplorable conditions faced by those who ensure our food supply. California, for instance, wants to change Cesar Chavez Day to Farmworkers Day while democratic politians across the country seek to distance themselves from the scandal of a man once revered.
- [Guaranteed Conversion: Analytics Lies That Cost You Money](https://www.hausmanmarketingletter.com/guaranteed-conversion/): If you aren't satisfied with your current conversion data, you're not alone. How would you feel about guaranteed conversion improvements? Well, the secret probably rests on the analytics lies you believe. Planning strategy based on these lies is costing you real dollars. Read on to learn how to get guaranteed conversion by analyzing the right things before building your strategy.
- [Bad Publicity: 5 Steps to Beat Down the Heat](https://www.hausmanmarketingletter.com/bad-publicity-steopos-to-recover/): Bad publicity can sink your business faster than almost anything else that might endanger your brand. Here are 5 steps to turn down the heat.
- [9 Expert Insights for Managing Content Marketing Effectively](https://www.hausmanmarketingletter.com/managing-content-marketing/): Managing content marketing is the most crucial element of digital marketing in any era, but it is especially challenging with the changes wrought by AI. In case you hid under a rock for the last year, content is the new SEO, and creating valuable content on a consistent basis is how you earn viewers' attention today, much the way early TV relied on programs to get viewers to watch commercials. Now that TV advertising is dead, or at least in its death throes, content marketing is the name of the game.
- [Turning Ad Targeting into Gold: 5 Tips for Proven Success](https://www.hausmanmarketingletter.com/ad-targeting-into-gold-success/): Have you overlooked ad targeting when crafting marketing campaigns or is your targeting not delivering the results you want?
- [Business Revenue: 5 Ironclad Tips for Explosive Revenue Growth](https://www.hausmanmarketingletter.com/business-revenue-explosive-growth/): Do you want to explode business revenue? In this article shows you five ways that you can quickly and easily earn more revenue to help your business grow and thrive.
- [Influence Marketing: 5 Steps Yield Massive ROI Bump](https://www.hausmanmarketingletter.com/influence-marketing/): Maybe you read the title and asked yourself, "What is influence marketing?" and "Why should I do it"?
- [Unlock Success: What is Digital Marketing? 10 Tactics](https://www.hausmanmarketingletter.com/what-is-digital-marketing/): What is digital marketing? How does it differ from traditional marketing, and why do you need digital marketing in 2026?
- [Digital Marketing Tools: Make Digital Marketing Easy 2026](https://www.hausmanmarketingletter.com/digital-marketing-tools/): If you're new to the digital marketing space or just searching for something to make your life easier and more productive, you'll find a host of digital marketing tools that can make your tasks easier, more effective, and less costly. Even if you've been using some tools for months or years, the ever-evolving digital marketing field, along with rapidly changing technology, means you should re-evaluate your choices, updating to the ones most effective in 2026. It's not about using the most tools, it's about using the right ones. Here are just a few of the tools available.
- [Analytics Caveats: 7 Times When Less is Really Better](https://www.hausmanmarketingletter.com/analytics-caveats-less-is-better/): Did the title of this post catch you by surprise? In a world where we seem to consistently strive for more (more wealth, more power, more customers, more, more, more), it seems weird to consider that less is really better sometimes than more. But only when you consider context, not just of having less but doing more with those limitations. Here are seven analytics caveats that show the wisdom of the notion that less is better.
- [Great Copywriting: 8 Examples of Brands That Excel](https://www.hausmanmarketingletter.com/8-brands-with-great-copywriting/): Finding just the right words to describe your brand, entice your target market to make a purchase, and speak for your company isn’t always easy. Neither is doing so consistently. But the truth is that great copywriting has never been more important – especially for online stores. Your landing pages and product pages are your eternal sales pitch and your chance to connect with your visitors.
- [How to Perform a Content Gap Analysis: 6 Steps](https://www.hausmanmarketingletter.com/perform-content-gap-analysis/): Earlier this week, I wrote a post about strategies to improve your marketing content. Today, I'd like to expand on the first element in this list: a content gap analysis to ensure your content ranks well and is "readable" to AI models, so you can take advantage of the answer economy. If you've spent years crafting blog posts to bring traffic to your website using classic SEO tactics, you'll find there's a new sheriff in town - generative engine optimization or GEO. To succeed in the answer economy, it's critical to master both tactics that improve brand awareness.
- [14 Proven Strategies for Improving Your Marketing Content](https://www.hausmanmarketingletter.com/14-proven-strategies-for-improving-your-marketing-content/): Creating marketing content takes time, effort, and resources. If the content isn’t strong, it won't perform well on channels like search engines or social media, and it might not reach your target market. Even worse, your marketing content may be ineffective when it comes to motivating your market to convert. This can lead to wasted resources, which is a critical error for small businesses that already find themselves struggling with insufficient resources. Ensuring your content performs well and reaches your target market with a personalized, motivating message is essential to marketing success.
- [Avoid The Chaos: Dominate With Integrated Digital Marketing](https://www.hausmanmarketingletter.com/integrated-digital-marketing-channels/): Digital marketing strategy is challenging for small business owners, while even large enterprise organizations struggle because what works changes frequently. Google algorithm updates threaten your rank in search results (especially in a world where search is dominated by AI), email filters that hide messages in folders that users rarely check, declining social media engagement as platforms bow to revenue pressures, shifts in demographics across digital networks, and new phones with ad blockers are just a few of the many recent changes that impact the success of your marketing efforts. But, as you add these to your list of strategies to work on, be sure to include integrated digital marketing channels in the list of strategic imperatives.
- [Art of Persuasion: 7 Lethal Mistakes that Hurt Performance](https://www.hausmanmarketingletter.com/evolving-art-of-persuasion/): The art of persuasion is :
- [Advanced Google Analytics: Using 6 Metrics to Drive Value](https://www.hausmanmarketingletter.com/advanced-google-analytics/): Advanced Google Analytics using GA4 offers a wealth of data to help business owners and managers make better decisions, resulting in greater value for the firm and even its customers. Today, we'll discuss how to use GA4, what data to collect, how to analyze that data, and how to make better decisions. Below, you'll see an example of a GA4 dashboard. You may find yourself easily overwhelmed, not knowing where to focus or even if this is the most relevant data for your needs. By the end of this post, you'll have a much better understanding. So, buckle up.
- [The Dazzling Psychology of Customer Decision-Making: 5 Keys](https://www.hausmanmarketingletter.com/psychology-customer-decision-making/): Ever wonder about the process of customer decision-making?
- [Why Top SEO Companies Focus on User Intent, Not Rankings](https://www.hausmanmarketingletter.com/focus-on-user-intent-for-seo/): As search engines, driven by AI, change the way they serve links in response to users' queries, a focus on user intent is essential if you want to drive traffic to your website.
- [5 Marketing Basics That Generate Greater Brand Success](https://www.hausmanmarketingletter.com/5-elements-brand-marketing-basics/): Sometimes, we get so wrapped up in the day-to-day business of running a business that we forget the importance of marketing basics, like segmentation (and targeting), value (including developing a strong, unique value proposition), encouraging consumers through the decision-making process, the impact of post-purchase behaviors and attitudes (such as satisfaction, repeat purchase, and recommendations), and how without constant innovation your brand is falling behind. So, let's take today to return to marketing basics that generate greater brand success.
- [5 Critical Metrics for Achieving Website Domination](https://www.hausmanmarketingletter.com/achieving-website-domination/): This post updates an earlier post detailing how to craft a dynamite website by providing key metrics for achieving website dominance. We include metrics for authority (key to GEO), engagement, conversion, technical performance, and health along with free or inexpensive tools to collect this data.
- [10 Frugal Ways to Boost Your Instagram Strategy](https://www.hausmanmarketingletter.com/10-boost-your-instagram-strategy/): Small business owners are always looking for ways to grow their businesses without breaking the bank. Well, you can boost your Instagram strategy using the ten frugal tactics we recommend in this post. So, read on to learn how to grow a thriving Instagram presence without a massive marketing budget. For more insights on ways to market effectively with a small budget, check out this blog post or this YouTube video.
- [Legendary Channel Growth on YouTube: 5 Secret Hacks](https://www.hausmanmarketingletter.com/hacks-channel-growth-on-youtube/): Not everyone turns to TikTok or Instagram Reels. If you're running a YouTube channel or starting one, here are five hacks for channel growth on YouTube.
- [Turning Community into Profit: 9 Vital Facebook Lessons](https://www.hausmanmarketingletter.com/facebook-community-into-profit/): With declining reach, turning community into profits is harder than ever in 2026. Over the next week, we'll focus on the top social media platforms, providing lessons on how you can turn community into profit using the tools and tricks provided by each one. First, you must turn your attention from vanity metrics, regardless of your platform, to focus on key metrics, such as reach, frequency, and engagement. You achieve higher performance by focusing your efforts on your micro-audience, tailoring messaging to the values, attitudes, and dreams of your target market. So, let's move on to our nine Facebook lessons.
- [Why Auto Repair Shops Get Website Traffic but No Phone Calls](https://www.hausmanmarketingletter.com/get-website-traffic-no-leads/): Auto repair shops often get plenty of website traffic but few calls. Learn why traffic doesn’t equal customers, and how intent, ads, and site structure affect real phone leads.
- [Translating Analytics to Action: 5 Amazing ROI Boosts](https://www.hausmanmarketingletter.com/translating-analytics-to-action/): Turning analytics into action involves more than simply crunching numbers. It involves analyzing key metrics, developing insights, then making decisions based on them.
- [Big Data Insights: Ethics and Visualizations Support Growth](https://www.hausmanmarketingletter.com/big-data-insights-visualization/): Do big data insights really help improve performance and grow your small business? 
- [5 Terrible Myths About Facebook Ads that Waste your Money](https://www.hausmanmarketingletter.com/5-myths-about-facebook-ads-waste/): Do you feel like you're pumping money into Facebook advertising, but not seeing the kind of returns you expected? Maybe you're falling for one of these five terrible myths about Facebook Ads that waste your money, time, and effort. Let's explore these myths and how you can actually construct Facebook ads that deliver real ROI.
- [11 Amazing Reasons to Start a Blog for Fun and Profit](https://www.hausmanmarketingletter.com/11-amazing-reasons-to-start-a-blog-for-fun-and-profit/): Blogging began its life as a type of online journalism, but changes to the Google Search algorithm, as well as the need to share content across social platforms, mean you need to start a blog as an indispensable tool for your business. As you can see in the graphic above, the correlation between blog posts and gaining new customers is strong. As an individual, you find almost every man and his dog has a blog these days, and people love to share their lives, loves, and passions in life with this long-form content.
- [8 Steps for an Explosive Social Media Strategy in 2026](https://www.hausmanmarketingletter.com/explosive-social-media-strategy/): Building an explosive social media strategy in 2026 is very different than even just a few years ago and vastly different from the marketing campaigns you might have used in the past. With the decline in organic reach on every social media platform (averaging a 60% drop), splintering of users across multiple platforms, and the transformations wrought as the demographics of users shift on legacy platforms, the challenges involved in getting discovered, driving engagement, and building trust have never been more challenging.
- [Creating the Perfect Mobile Ads: 7 Tips for Success](https://www.hausmanmarketingletter.com/perfect-mobile-ads-for-success/): Since the number of mobile users is continually growing, marketers must focus on crafting the perfect mobile ads. A well-thought-out advertising campaign must cover almost the whole information space, that is, affect the potential buyer even after he closes a mobile device.
- [5 Insights for Navigating the Data Deluge Effectively](https://www.hausmanmarketingletter.com/insights-navigating-the-data-deluge/): Increasingly, small business owners find themselves confused by advice surrounding new AI tools and making data-driven decisions. Today, we discuss navigating the data deluge.
- [New Product Development: 7 Successful Foundations](https://www.hausmanmarketingletter.com/new-product-development-foundations/): Some startups seem doomed to failure with their new product development processes because they've thrown the "baby out with the bathwater" by eschewing the necessary foundations for new product development – namely, business and design foundations. They have an idea (often based on what they CAN do rather than what they SHOULD do) and start running with it before 1) evaluating the competition or finding their niche; 2) determining what it might cost to build and how much consumers might pay; and 3)  designing an elegant product (UX that's easy to navigate, a brand that clearly positions the product, and consistent design elements).
- [Becoming a TikTok Superstar: 7 Explosive Secrets](https://www.hausmanmarketingletter.com/tiktok-superstar-7-secrets/): Do you want to become a TikTok superstar? Well, we're here to give you the basics as part of our continuing series: Marketing Your Brand on Social Media. Let's start with a few basics for those of you who aren't familiar with the marketing opportunities on TikTok, then move into the nuts and bolts of marketing success on this platform.
- [7 Elements of Digital Marketing Success for Small Businesses](https://www.hausmanmarketingletter.com/digital-marketing-success/): Today, I'm discussing digital marketing success elements for small businesses to provide a means for these businesses to compete and thrive. In 2026, even the least tech-savvy small business owner should realize that a digital strategy isn't just something that's a nice add-on to your marketing efforts; it's essential for continued growth (maybe even for survival). In this post, we discuss seven elements that are essential if you hope to achieve this success.
- [Ultimate 28: Handy SEO Checklist for Growth and Success in 2026](https://www.hausmanmarketingletter.com/handy-seo-checklist/): This comprehensive SEO checklist contains everything you need in today's marketplace. If you want your brand to grow and succeed, the first step is getting found online.
- [Why 2026 Demands New Tailored SEO Frameworks](https://www.hausmanmarketingletter.com/tailored-seo-frameworks/): Why do you need a tailored SEO framework? Because the digital ecosystem of 2026 bears little resemblance to the search landscape of even three years ago. With the widespread integration of generative AI into search engine results pages (SERPs) and the shifting behaviours of users who now demand instant, hyper-relevant answers, the era of "tick-box" marketing is effectively over.
- [Explode Digital Marketing Success in 5 Powerful Ways](https://www.hausmanmarketingletter.com/explode-digital-marketing-success/): Did you know there are ways to explode digital marketing success by recognizing how it differs from traditional media strategies? Yesterday, I began expanding on a post originally published in 2012, and today I'd like to wrap up that discussion by identifying five more ways you can explode your digital marketing success.
- [Traditional and Digital Media Difference: 16 Key Essentials](https://www.hausmanmarketingletter.com/traditional-and-digital-media-differences/): Understanding these differences between traditional media and social networking is key to social media marketing success.
- [7 SEO Mistakes That Kill Discoverability in AI Era](https://www.hausmanmarketingletter.com/seo-mistakes-discoverability-in-ai/): It's not enough to have a great website if your target market doesn't know it exists. Discoverability in AI worlds requires a multi-faceted approach combining both traditional SEO (search engine optimization, including local SEO) in tandem with newer strategies dictated by the reality wrought by AI, which uses generative engine optimization (GEO) to supercharge the discoverability that connects your digital marketing with your target market.
- [Optimizing ROI with the Right 5 Metrics and Tools](https://www.hausmanmarketingletter.com/optimizing-roi-right-metrics/): Optimizing ROI is the name of the game for businesses because it serves as a compass for decision-making, allocating resources, and attracting capital, which are key elements of success.
- [Is Your Approach to Digital Marketing is Old-Fashioned?](https://www.hausmanmarketingletter.com/digital-marketing-is-old-fashioned/): Your company's approach to digital marketing is old-fashioned if you agree with any of these statements:
- [5 Roadblocks to Doing Data Analytics at the Speed of Light](https://www.hausmanmarketingletter.com/data-analytics-speed-light/): In the old days, about 10 years ago, when a manager wanted information, he/she would send a request to the IT department. Worse, she might need to commission a market research study.  In a few days or weeks, the manager would have the information needed for decision-making. Some businesses still do data analytics this way. But, according to a recent survey by Intel,
- [Using Customer Insights: 4 Tactics to Improve Performance](https://www.hausmanmarketingletter.com/customer-insights-improve-metrics/): Developing customer insights and using them as the core of strategic planning is the key to high ROI and growth, according to the Harvard Business Review.
- [21st Century Marketing Skills You Need to Succeed](https://www.hausmanmarketingletter.com/marketing-skills-21st-century/): Over the years that I have run this website, marketing has transformed dramatically from what it was 10 years ago. Today's businesses need different marketing skills, especially those related to business analytics, AI, and a new way to get traction through search engines. Rather than slow down, I expect this evolution in marketing to speed up, demanding an ever-increasing skill set from marketers.
- [Top 10 Marketing Questions Needed to Explode Revenue](https://www.hausmanmarketingletter.com/top-10-marketing-questions-revenue/): Today, we share the top 10 marketing questions (along with their answers) that every small business owner should be asking in 2026.
- [Using Predictive Analytics to Make Better Decisions](https://www.hausmanmarketingletter.com/predictive-analytics/): In the ever-evolving landscape of digital marketing, staying ahead of the competition requires businesses to leverage the latest tools and strategies. Yet, I'm constantly amazed at how businesses ignore the mountains of data they have, settling for measuring ROI, rather than IMPROVING it. They act like they're scared of predictive analytics, which seek to improve your bottom line. Predictive analytics empowers digital marketers to make data-driven decisions, identify trends, and forecast future consumer behavior. This article delves into the world of predictive analytics in digital marketing and how you can harness it to unlock the full potential of your digital marketing efforts.
- [Law Firm Marketing Trends: How to Succeed in 2026](https://www.hausmanmarketingletter.com/law-firm-marketing-trends-2026/): As we move through 2026, marketing strategies that once seemed cutting-edge have become essential baseline requirements, while entirely new approaches are reshaping the competitive landscape in law firm marketing.
- [Turning Data into Growth: A Guide to Data-Driven Marketing](https://www.hausmanmarketingletter.com/turning-data-into-growth/): Turning data into growth may sound like a strategy reserved for tech giants and enterprises, but even small businesses can do it. In 2025, nearly anybody can do data-driven marketing, which relies on data rather than guesses or feelings to make decisions, thereby turning data into growth. Armed with a few inexpensive tools and a little bit of know-how, your small business can use data to increase revenue, improve customer satisfaction, and ensure the long-term growth of your business. That's our topic for today.
- [5 Elements for Implementing GEO Successfully](https://www.hausmanmarketingletter.com/implementing-geo-successfully/): Implementing GEO (Generative Engine Optimization) is the next evolution of SEO. While traditional SEO focuses on ranking in a list of links that search engines return in answer to a user query, GEO focuses on making your products "cite-worthy" so that AI models (like ChatGPT, Perplexity, and Google Gemini) include brand mentions in answer snippets that appear as a result of a query on a search engine or AI tool. Brand success in modern marketing relies on effectively implementing GEO and SEO.
- [How AI Empowers a New Generation of Entrepreneurs](https://www.hausmanmarketingletter.com/how-ai-empowers-entrepreneurs/): Are there ways AI empowers innovation?
- [5 Stages of Buying: Grow Your Business by Influencing Them](https://www.hausmanmarketingletter.com/5-stages-of-buying-influence/): Have you ever wondered why a customer chooses one product over another? Or why does someone fill their online cart only to abandon it at the last second? It isn't random. Every purchase follows a specific psychological journey. There are five stages of buying, termed the customer journey or the consumer decision-making process.
- [Faster Phone Support: 5 Marketing Impacts](https://www.hausmanmarketingletter.com/faster-phone-support-5-impacts/): With all the attention on social media, chatbots, and text messaging, it’s easy to overlook the humble phone call. But for many businesses, especially in the hospitality and restaurant industries, the phone remains a critical touchpoint. Faster phone support for these guests has an enormous marketing impact. Today, we will discuss five ways that faster phone support generates better marketing returns.
- [What Operational Confidence Actually Looks Like](https://www.hausmanmarketingletter.com/what-is-operational-confidence/): Operational confidence might be a new term for you, but its critical for effective operations.
- [5 Email Marketing Mistakes That Cost You Money](https://www.hausmanmarketingletter.com/5-email-marketing-mistakes-that-cost-you-money/): Email marketing is a low-cost and efficient way of marketing your business, but too often, companies make email marketing mistakes that cost them a lot of money. When properly managed, your email campaigns can deliver impressive ROI ($36 for every dollar spent). Spending time planning an ethical approach to reaching your prospects, developing strong relationships with customers, and nurturing leads will help you have a solid foundation for your success. Get the best results from your email marketing effort by avoiding the following five mistakes.
- [7 Shocking Website Mistakes That Are Costing You Customers](https://www.hausmanmarketingletter.com/7-shocking-website-mistakes/): Are you making any of these common website mistakes? As a small business, you may be one of the nearly 30% that don't even have a website in the first place, or one of the many websites that find the traffic visiting their website isn't sufficient to meet revenue goals. Maybe you think building a website isn't necessary in your industry, or you're concerned about the cost of building and running a website, or maybe you think that social media platforms are enough to reach your revenue goals.  Hopefully, this blog post will dissuade you from this negative attitude towards a website and help you create one that propels you towards success.
- [Consumer Personality Segmentation in Digital Marketing](https://www.hausmanmarketingletter.com/consumer-personality-digital-marketing/): Building an understanding of consumer personality and using the personalities of your target market to generate higher returns is our topic today.
- [Instagram Strategies for Growth: 6 Non-negotiable Tactics](https://www.hausmanmarketingletter.com/instagram-strategies-for-growth/): Instagram is one of the most popular social media platforms, especially for younger consumers. Do you have an Instagram strategy that will help you succeed?

## Pages
- [Proven Digital Marketing Tools That Explode Your Business](https://www.hausmanmarketingletter.com/proven-digital-marketing-tools-that-explode-your-business/): Here are some proven digital marketing tools to get you started and explode your business performance.
- [Digital Marketing Strategy Blog](https://www.hausmanmarketingletter.com/digital-marketing-strategy-blog-2/): We strive to cover today's most important topics in digital marketing and related areas so you can thrive. We'd love your feedback and ideas for future posts.
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- [Privacy, Cookies, and Terms of Use](https://www.hausmanmarketingletter.com/privacy-cookies-and-terms-of-use/): Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.
- [Guest Posts – Submission to Hausman Marketing Letter](https://www.hausmanmarketingletter.com/guest-posts/): I receive a very large number of guest post submissions every day and could never hope to include them all on these pages as I limit new content to 1 or 2 per day. Sponsored posts have priority over guest posts. Hence, it may take up to 60 days to fit accepted guest posts into the schedule. With so much demand, I am forced to be very selective in the content accepted for guest posts. Most unpaid guest post submissions are rejected.
- [Data-Driven Digital Marketing](https://www.hausmanmarketingletter.com/digital-marketing/): Data-driven Digital Marketing High-growth businesses need a customized solution and we've got you covered with options that fit your goals and budgets. Learn about Coaching Learn about Content Marketing Learn about Advertising Learn about Strategy Email angie@mktmaven.com Your name Your email Tell us how we can help Your message Δ
- [Our Clients](https://www.hausmanmarketingletter.com/clients/): Check out a few of our top clients and ask how YOU can make your marketing SIZZLE with Hausman & Associates Mkt research Digital Marketing Strategy Fractional CMO Digital marketing strategy, consulting Website design Fractional CMO Mkt research, email marketing strategy   Want to learn more about us? Check out the media coverage by clicking on the links below.  
- [Speaking](https://www.hausmanmarketingletter.com/speaking/): boring professor likely to put you to sleep.
- [Resume – Angela Hausman, PhD](https://www.hausmanmarketingletter.com/hausman-marketing-letter-about/resume-angela-hausman-phd/): “The Effect of Web Interface Features on Consumer Online Purchase Intentions”, Angela Hausman and Jeffrey Sam Siepke, Journal of Business Research, 62(1), 5-13, 2009.
- [We’re Hausman Marketing Letter](https://www.hausmanmarketingletter.com/hausman-marketing-letter-about/): Angela Hausman, Ph.D. owns Hausman & Associates and is the editor of Hausman Marketing Letter.  She's been active in online marketing and e-commerce since 1995 and worked in computer applications since 1974.  She makes frequent presentations to the international marketing community on engagement, community, and consumer online behavior.

## Team
- [Disney](https://www.hausmanmarketingletter.com/team/disney/): Completed text analysis of digital media to uncover opportunities in constructing new resort facilities.
- [Rotary Club of Alexandria](https://www.hausmanmarketingletter.com/team/rotary-club-alexandria/): Designed new website and integrated social media marketing campaign including Facebook ads, with traditional media. Increased site visits 1000% and added 10% new members.
- [Ein Lanu Zman](https://www.hausmanmarketingletter.com/team/ein-lanu-zman/): Created a website to market the band and their new CD. Increased sales 2000%
- [USO](https://www.hausmanmarketingletter.com/team/uso/): Created a marketing plan for both traditional media and social networking including QR codes. Created new branding.
- [CINCOM Systems](https://www.hausmanmarketingletter.com/team/cincom-systems/): We designed a custom algorithm allowing Cincom to develop leads based on the viewing habits of newsletter readers.
- [Alexandria Symphony](https://www.hausmanmarketingletter.com/team/alexandria-symphony/): We put together an entire social media strategy for the Alexandria Symphony including using QR codes to capture future sales from the audience DURING the performance.