Leveraging Happy Customers To Promote Your Brand

leverage happy customersIf you’re looking to promote your brand, the best way to leverage happy customers is to use user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition.

Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is dedicated to gaining the trust of new clients. A lot of business people often forget that returning customers are also valuable.

Boost your sales with new leads and create the best digital marketing tactics, but if you want to keep promoting your brand, your most significant assets are your existing customers. After all, leveraging happy customers is vital for running a business. They will help promote your brand via reviews and testimonials, both by word of mouth and through social media accounts. It’s free marketing for you, too!

Did you know that people trust the reviews of relatives and friends more than product advertisements? So, leveraging your happy customers can gain this trust and help promote your brand.

Make Customers Brand Ambassadors

Every day, your target customers consume hundreds of pieces of content, so how can you stand out? During these times, the best thing to do is to promote your brand by leveraging happy customers and making them your brand ambassadors.

Happy customers become your brand ambassadors with their authentic testimonies. It’s better to let your customers take charge of your brand.

Email customers who post positive reviews about your product on their blogs or websites. Ask them to become brand ambassadors and, if they have a significant following, you might consider creating influencer marketing campaigns that leverage these happy customers. 

Show off Customer Reviews & Testimonials

Testimonials and customer reviews are very influential in promoting a brand. After all, your potential clients trust the words of happy customers more than your advertisements. Always make it a point to feature some reviews given by your clients.

You can leverage happy customers by adding photos and names that make the reviews and testimonials more credible and authentic. Dedicate one page on your website to reviews and testimonials.

Further leveraging happy customers, you can share their reviews via newsletters sent your email lists. Positive feedback encourages a potential client to buy from you.

Create Referral Campaigns

Promote your product with a referral program. Give happy customers a valuable incentive for inviting their friends and relatives in buying or trying your services and products. It doesn’t have to be big. A small one is good enough. It keeps your old clients satisfied and happy while increasing your sales, so it’s a win-win situation.

One survey found that as much as 92 percent of consumers trust referrals more than advertisements. Make an effective referral program and start growing your business.

Leverage Customers for User-Generated Content

One of the best and effective ways of promoting your brand is leveraging user-generated content. Get your happy customers to share some of their positive experiences in purchasing and using your services and products.

Reach out to a group of people and utilize user-generated content to improve your online presence as well as gain the attention of new clients. Not only are you boosting your sales, but you are also increasing your site’s conversion and traffic.

Need marketing help to support business growth?

We welcome the opportunity to show you how we can make your marketing SIZZLE with our data-driven, results-oriented marketing strategies.  Sign up for our FREE newsletter, get our FREE guide to creating an awesome website, or contact us for more information on hiring us.

Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.


This is a guest post from Johanes.

Johanes is a digital nomad who writes and loves to go on spontaneous travels. She likes to camp and spends the night stargazing. Also, you can find her most often in cafes eating cakes.