When a beauty brand gets to collaborate with Huda Kattan, it gets exposure in front of millions of followers who appreciate her opinions and who will gladly follow in her beauty footsteps. If Michelle Lewin determines a fitness label is worthy of her support, said brand can count on a dozen million eyes (and counting) ready to give their product a go. Of course, Instagram is not the only network that allows or enables brands to collaborate with influencers, these are merely examples of what a certain brand can accomplish on a single platform with a single influencer by their side. We call this influencer marketing and it can really help promote your brand.
Ever since the boom of influencer marketing, businesses embraced this constantly growing trend to help their own presence persevere in the oversaturated markets they compete in. Whether you need to increase visibility, awareness, sell more, or a combination of all of the listed goals, influencers can indeed be a significant asset towards achieving such goals. Here are a few benefits of working together with internet-approved individuals who can soar your brand presence into social stardom and beyond.
Improving your content output
For companies that have been around for years now, how often do you experience that creative block and fail to stick to your content schedule? Or even worse, you spew out a bunch of fluff-filled articles just to fill the time slot instead of producing valuable posts that will help your audience connect with your brand on a deeper, emotional level?\
For some companies, both scenarios occur too often. When you start working with an influencer, they can help diversify your content with their own voice. They’ll start numerous relevant conversations on social media, and subsequently enhance your SEO as well.
Boosting brand awareness
When and if you hit a plateau in your efforts to reach a wider audience, influencer marketing can step up and save the day. In fact, since influencers have followers who share their values, it benefits all parties involved to introduce your brand to those individuals who might need your product or service to solve some of their problems – or simply make their lives even more beautiful and convenient.
Whenever you find an influencer whose followers match your target audience, you put your brand in front of people who will love and support your products if they give your brand a go. And chances are, they will, when their favorite internet star promotes your brand for all that it’s worth!
Ensuring greater credibility
Influencers are your gateway to earning customer trust. With so many competitors out there, you cannot afford to have credibility issue or to lose your authority over a poor review posted by a disgruntled customer. To maximize your insight into the development of your brand reputation, implementing social mention monitoring into your strategy is vital to ensure that you use every opportunity to stand up for your brand, resolve an issue, or thank an influencer for mentioning you.
When your brand is approved by a particular influencer, your own followers, as well as theirs, will be more inclined to trust your business. When you’re always there to join a conversation related to your industry, and you provide valuable information, you’ll be perceived as an authority in your industry – and social listening helps you discover the perfect influencer opportunities to express your skills and knowledge.
Making your brand a trendy topic
Not all influencers are trendsetters, but those that are can shift customer preferences in a matter of a few clicks. When a fashion blogger with thousands of followers spots the next big style trend and starts promoting it, chances are you’ll see many of their followers trying to copy the very same style. If you sell products your influencers perceive as trendy, you can place your brand at the very top of the latest trend lists.
Once you get to know your influencers better, you’ll also be able to align your brand with their own values better. You’ll be able to tweak your campaigns and to innovate your offers based on what’s “hot” for your target audience.
Increasing your ROI
When your favorite actor, for example, gladly promotes a restaurant, you’ll likely be curious to book a table and try their food. When a star athlete puts on a pair of lifting straps, you’ll be more inclined to trust that brand when it comes to its durability and safety, as well. Social networks have become the source of word of mouth for people to make smarter shopping decisions.
Associating your brand with a trusted internet celebrity means you’ll skip a few “qualifying” steps straight into “ready to purchase” mode for their followers. In fact, almost 50% of Twitter users claim they rely on influencer recommendations when they make their shopping decisions. In the end, brands end up skyrocketing their ROI, since working with influencers is a very cost-effective strategy that comes with profit growth that no other marketing initiative can match.
Influencer marketing can be tailor-made to suit your brand’s needs, but also to reach precisely the people that are interested in what you have to offer. If you specialize in travel, or your primary audience is made up of foodies, or you’d like to see more fitness enthusiasts in your follower base, influencers are truly pivotal in
You can even choose to work with micro-influencers and locally recognized stars of the digital world in order to make sure your presence is recognized in those circles. This, in turn, helps optimize your content output, your communication with possible customers, and it’s another step that helps you qualify leads.
Although marketing cannot boil down to influencers alone, rest assured that your business will flourish when you find and build relationships with the right influential people online. Make sure you connect with the right people in your industry, and your brand will experience tremendous growth over time.
Victor T. Miller, a Sydney-based business and marketing specialist who has expanded businesses over 5 years. A regular contributor at Bizzmark blog. I am a person who loves to inform people about the latest news in the industry also as sharing tips and advice based on my professional experience and knowledge.
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