How AI-Driven Content Marketing Strategies Improve Performance

Hold onto your hats—AI is seriously shaking up how we cook up content marketing strategies. As we zip through the fast-changing world of digital marketing, AI tools are stepping up as MVPs, helping us get a grip on who our audience really is and how to hit the mark with them. AI-driven content marketing strategies also help alleviate the strain of creating fresh content on a daily basis for all your platforms, including your blog, social media, email marketing, and advertising.

AI-driven content marketingSo, how is AI-driven content marketing changing the game for brands? Think about writing articles or other marketing copy in a flash, sparking creativity while providing insights into your audience and personalizing to help that copy impact performance.

Keeping up with these changes is crucial if you want to stay in the game in a tech-driven market where consumer whims are as changeable as the weather.

The AI takeover in content creation

AI is totally changing the game in content marketing, bringing in speed, scale, and a dash of creative magic. It’s time to jump on board and embrace the shift! Read on to learn how to use AI-driven content marketing strategies to up your game.

Easy-peasy writing

Ever dreamed of whipping up an article with just a few clicks or tweaking your website’s copy without breaking a sweat? Well, dream no more! AI-powered writing tools are here, and they’re making content creation a breeze. These nifty gadgets can pop out everything from basic articles and social media updates to email campaigns faster than you can say “publish.” Talk about a productivity power-up!

Sure, you might not want to simply push publish on the content created based on your prompts, but writing a first draft has never been easier. Besides, I love how AI-driven content marketing helps me by offering an unbiased view of digital content and offering aspects related to my prompt that might not have occurred to me. I can focus on adding my knowledge to the content produced by AI using the draft as a basis for the post or email.

Don’t underestimate the value of an AI-written first draft, given the increasing demands on content creation for SEO (search engine optimization) and lead nurturing. For instance, the length of content ranking first in search engines is now over 2000 words, with the average word count for links on the first page at almost 1500.

Scaling new heights

Thanks to AI, you’re no longer shackled by time or manpower when it comes to pumping out content, including visual content. The sky’s the limit! AI helps churn out heaps of content while keeping your brand’s voice as consistent as your favorite sitcom character.

A burst of creativity

Hold up—don’t buy into the old tale that robots can’t be creative. AI is here to spark your creativity, not stifle it. It digs through massive data pools to pitch ideas for topics, titles, or SEO tricks you probably wouldn’t have thought of on your own. AI isn’t just about number crunching; it’s about pushing the boundaries of your creative tales.

For instance, using WriteHuman (see link near the end of this post to try it out yourself) to rewrite AI content delivered within Google search results, I was able to transform this AI-generated content:

According to a 2019 study by BrightEdge, organic search accounts for 53% of all trackable website traffic, while paid search accounts for 15%. Organic search is the biggest source of website traffic and is also the most cost-effective way to distribute content. 

to this more human-sounding content:
In 2019, BrightEdge found that 53% of all trackable traffic on websites comes from organic searches and only 15% comes from paid ones. Organic searches not only generate more website traffic than any other channel but also do so at the lowest cost per lead.
At some point in the future, Google may decide to detect AI-driven content marketing efforts and penalize the content regarding search rankings. It’s probably best to consider that when creating content today versus scrambling to make the edits when (and if) Google decides to penalize the content.

Tailored experiences for every user

AI is revolutionizing how you deliver content. It ensures that each piece feels uniquely tailored to individual user preferences, enhancing the personal touch at every point of interaction.

Deep insights into user behavior

Consider AI your ultimate marketing ally, always keeping tabs on user interactions to better understand their preferences. Here’s what it monitors:

  • Time on Page: Measures user engagement, showing how content interests them.
  • Click-Through Rates (CTR): Indicates which elements capture user attention.
  • Conversion Data: Tracks what drives users to take action.
  • Browsing History: Identifies patterns in user preferences.

Armed with this data, AI helps you uncover what resonates with your audience, making your marketing efforts more effective and less burdensome.

Dynamic content customization

Imagine delivering a newsletter that feels personally crafted for each subscriber or a social media post for one platform that’s dramatically different from one posted on another with the click of a button. That’s the power of AI-driven content marketing using dynamic content customization. Here’s what it looks like in action:

Email campaigns

AI can analyze previous interactions to customize email content. This deep personalization helps you generate higher performance from your email marketing campaigns. For instance:

– Subject Lines: If a user frequently opens emails about new software releases, AI can prioritize emails with subject lines like “Explore the Latest in Software Tech!”.

– Images and Offers: For a user interested in outdoor gear, the email might feature images of camping equipment and special discounts on hiking boots.

On-site content

AI can dynamically adjust what’s displayed on a website based on user behavior:

  • Articles: If a user regularly reads articles about healthy recipes, the AI can prioritize similar content on the homepage or suggest articles like “10 Quick Healthy Dinners” or “Best Ingredients for a Balanced Diet”.
  • Products: When a customer browses fitness equipment, AI can highlight trending fitness gadgets, upcoming sales on gym equipment, or feature reviews of popular new products in that category.

As with deep personalization in email marketing campaigns, AI-driven content marketing efforts that target individual needs by showing them the content most likely of interest, your performance soars to new heights.

Ads and recommendations

You can use AI-driven content marketing strategies to tailor advertising and recommendations to align with user interests and recent activities:

  • Ads: If a user searches include topics related to budget travel options, AI will selectively show them ads for affordable travel insurance, cheap flight deals, or budget-friendly destinations. Google Ads has used this to quickly optimize performance by selecting the best combination of ad elements based on how users interact with the ads shown in search results. Keep in mind that Google Chrome is eliminating third-party cookies, so some data might not be available.
  • Recommendations: After purchasing a new smartphone, users might see recommendations for related accessories like cases, screen protectors, or wireless chargers.

AI not only keeps your content relevant but also ensures it adapts to the evolving interests of your audience, making every marketing touchpoint more engaging and personalized.

Supercharging your strategy with AI

A dive into shows how AI tools can crank up the precision and efficiency of your content marketing strategy. Let’s break it down.

SEO and smart content tweaks

With AI in your corner, your content is not just good—it’s optimized for the search engines. More than 50% of the traffic visiting your website comes through organic search and ranking near the top in search results (SEO), which means not only more traffic but traffic that shows purchase intent based on search query terms. If you’re not already laser-focused on improving your SEO, then you’re missing out on much of the traffic that might otherwise find the content of your site interesting and, therefore, might make a purchase or engage in other behaviors that benefit your business in the long run. Here’s how AI-driven content marketing lends a hand in helping you improve your ranking:

  • Keyword analysis: use AI to spot top-performing keywords that are perfect for your content.
  • Content tailoring: Offers up-the-minute tips to boost your content’s SEO juice.

Keeping tabs with AI

Gone are the days of guessing how your content’s doing. AI turns raw data into gold. Armed with this data, you can make informed decisions that benefit your performance. Here are just some things AI can monitor:

  • Track engagement: Provides in-depth reports on user interactions.
  • Measure success: Harnesses AI to pinpoint what’s working (and what’s not) in your content game.

AI-driven content delivery

AI isn’t just about creating content fast and with less effort. It’s also smart about getting it to the right eyes and ears, orchestrating content delivery with undetectable AI precision, as shown in the example from earlier in this post.

  • Channel selection: Sifts through platforms to pinpoint the best spots for your content.
  • Timing optimization: Figures out the best times to post for max eyeballs.

With AI, it’s not just about making content—it’s about making content smarter and more connected to your audience.

The future is AI-driven content marketing

Well, there you have it—the writing’s on the wall. AI isn’t just a fancy tool in the content marketing toolbox; it’s becoming the craftsman itself, shaping strategies with a level of precision and personalization we’ve never seen before.

Embracing AI is less about keeping up and more about staying ahead. The integration of AI-driven content marketing as a fundamental aspect of your digital marketing strategy is not just a trend but a fundamental shift in how we connect with our audiences. The opportunities are as vast as they are exciting—packed with potential for more engaging, effective, and dynamic content strategies.

So, let’s lean into this change, harness the power of AI-driven content marketing strategies, and watch as it transforms the landscape of digital marketing. After all, in a world where change is the only constant, the smart move is to adapt, innovate, and lead the way.

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Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.