In this week’s installment of Social Good Sunday, I interviewed Geoff Livingston of Tenacity5 Media about Give to the Max Day.
Before we get started, let me tell you a little about Geoff Livingston.
Not only is Geoff the force behind Tenacity5 Media, which boasts some of the top companies as clients, but an author, as well. Although he published several marketing books, his newest endeavor is Exodus – a book on the dystopic world in post-apocalypse DC. I’m currently reading the book and am fascinated by his imagination.
Geoff is a local boy, with a journalism degree from Georgetown University. He’s a sought-after speaker and strategists working with both businesses and non-profits to help maximize their digital campaigns.
Give to the Max Day
Give to the Max Day was Geoff’s brain child. Give to the Max Day actually involved much more than a single day. Leading up to Give to the Max Day, Geoff and his colleagues trained non-profits on effective social media, giving them the tools necessary to raise money and support for their causes. After training, non-profits raised an average of $2000 on Give to the Max Day — although results varied wildly. For instance, some non-profits only sent out a single Tweet, while others put together a more sophisticated program and raised much more. In total, Give to the Max Day generated $2 Million for participating non-profits.
Challenges faced by non-profits
Non-profits, more so than for profit businesses, encounter difficulties with marketing and digital marketing represents unique challenges. According the Geoff, most non-profits are started by people passionate about making the world a better place. While this is noble, bringing their dream to life means attracting other like-minded folks and obtaining funds necessary to fuel their programs. Unfortunately passion doesn’t replace marketing and organizational skills.
In the digital space, unique challenges arise, especially from required technical hurdles. Although social networks and CMS have made setting up and running digital marketing campaigns easier, they still require more expertise than simply photocopying and mailing.
I hope you enjoy this video and learning more about Give to the Max Day. Please look for other installments of Social Good Sunday on this website. If you know someone doing great things to help their local community or contributing to the greater good please nominate them for an upcoming installment of Social Good Sunday.