With over one billion watch hours per day, there’s no denying YouTube is the most popular video-sharing platform online and one of the most engaging platforms in social media. In recent years, YouTube became even more popular, with over four billion watch hours reported in just one year, partly due to the COVID-19 pandemic. If you’re looking to build your brand or make money on YouTube, there’s no better time than now to gain YouTube subscribers.
As the second-largest search engine after Google, YouTube helps get your content in front of your target market faster and drives engagement, when you know the tricks of YouTube SEO (search engine optimization). Apart from creating informative and engaging videos, you need to do a few other things to stand out from the thousands, if not millions of channels on YouTube. In this post, we’re going to look at five sure-fire ways to gain more subscribers to your YouTube Channel.
Gain YouTube subscribers
The potential to monetize your YouTube channel includes advertising (such as Google Adsense), affiliate marketing, crowdfunding, sponsored posts, and sales. As an influencer, five-figure incomes are pretty common and some influencers earn six-figure incomes (as you can see below).
Surprisingly, channels with fewer followers can earn a good income based on higher levels of engagement on these channels.
If you’re a retailer or other customer-facing business (even some B2B brands), YouTube is a great tool for generating awareness and explainer videos help sell hesitant customers or ensure your buyers get the most from their purchase.
But, your channel only makes you money if you can gain YouTube subscribers. Read on for my top 5 tips to gain subscribers.
1. Covering keyword-specific topics
While you must create content that connects with your audience, focusing your content around a single keyword (actually a keyword phrase) or topic can help drive traffic and increase your subscribers by improving your rank in search queries. Instructional videos, product reviews, and long-form videos built around a specific keyword phrase or topic usually rank well in search engine results pages, especially in combination with other SEO tactics. Be sure to cover keyword-specific topics if you want to get your videos in front of viewers, which is the first step in getting them to subscribe to your channel.
Include your keywords in the description of your video, its title, and choose a category related to your keyword to really amp up your SEO. Include captions and make sure your keywords show up there, as well.
If you’re strapped for content ideas or trending topics in your industry, there are many keyword tools you can use to find the most searched keywords in your target niche. Choosing your keyword beforehand is crucial as it helps you craft the most engaging and informational content around that specific topic. It also ensures you incorporate the keyword naturally in your videos, so you can rank better on search engines and make your channel more visible online.
2. Engage with your audience
This is inarguably one of the easiest ways to get more subscribers on your YouTube channel. As a social media channel, YouTube rewards social interaction, so respond quickly when a user posts a comment to your video. The more complete and transparent your response, the higher engagement you get. Plus, users develop a positive attitude toward your brand and loyalty to your products when you engage with them. Posting videos without engaging your viewers results in lost opportunities to grow your fan base.
You need to ensure you engage with your audience not only by replying to their comments but also by encouraging them to engage with the video by inviting them to like, share, and comment on the video. You can drive engagement by posting questions or comments relevant to the content or enquiring from your audience about what they’d like to see on your channel. Always ask viewers to subscribe to your channel.
It’s also best to consider using a social content engagement dashboard, so you can keep track of key engagement metrics on your YouTube channel.
3. Promote YouTube videos on social media
Promoting your videos on different social media platforms is another easy way to gain YouTube subscribers. You can do this by sharing your videos on your other social media channels and encouraging your audience to do the same. According to a 2021 Global Digital report, there is a significant overlap in audiences of various social media platforms, with almost 95% of other channels engaging with YouTube. This makes it a valuable asset for marketing activities and engagement.
Some of the channels you want to use for sharing your YouTube videos include Facebook, Instagram, LinkedIn, and TikTok, although TikTik videos allow only short snippets. Sharing your videos on your blog also allows you to expand on the video itself with long-form content that offers another opportunity to use SEO to gain attention.
The best way to promote your YouTube videos on these channels is by creating social media previews of your full-length videos. This helps ensure you achieve optimum engagement on all social media platforms. You can also take advantage of your podcast to increase your audience if you have one.
4. Get branded
While your content may be great, your channel needs to look professional for viewers to take you seriously and subscribe. One of the best ways to do this is by branding your channel. This helps viewers determine who you are and recognize your content more easily. Some practical ways to brand your channel include adding banner art that welcomes new viewers to your channel. You can also add a channel icon that represents you and your brand. This can be your logo or a photo of yourself, so your audience can connect with you as an individual.
If you already have a branded website or blog, you should also consider carrying the branding over to your YouTube channel. Choose the same color palette and fonts, as well as incorporating some images from your blog in your videos. Be sure to also add custom URLs to your channel header and a compelling bio about you and what kind of videos you create. This helps your YouTube channel stand out from your competitors and increases your chances of growing your subscribers.
5. Promote your brand with a donut
Commonly, videos contain a donut — a snippet of video that surrounds your content. The donut remains the same across every video. Think about a feature film and you can understand the role of the donut. The first part appears before your content and contains an introduction of you and your company. The end of the content includes the second half of the donut containing a CTA (call to action), links to your social platforms, and other elements you want viewers to remember about you.
This is another effective way to gain YouTube subscribers. Promoting your other videos on your end screen can help you get people to stick around to see more of your content. Once people watch several of your videos, they are more likely to subscribe to your channel. Set aside the last 10 seconds of your video for your end screen.
Use the end screen to add a powerful call-to-action that encourages viewers to subscribe to your channel or send them to your website for other actions, like subscribing to your email marketing. Be sure to keep your videos no more than five minutes long because short videos tend to perform incredibly well on YouTube. The exception to this is how-to videos, which require a longer length to create value. You may also consider using a custom thumbnail that compels people to click and watch your videos.
While buying subscribers is the easiest and quickest way to grow your channel, providing quality content is the most effective way to keep them engaged. Growing your audience can help your channel get more exposure and credibility on YouTube. Implement the tips mentioned above if you want to gain YouTube subscribers without paying a fortune.
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