Are customers and prospects obsessed with Farmville, or Bejeweled, or Mafia Wars, or other Facebook game? Then, you can use their obsession to support your online marketing strategy. How? Offer Facebook credits when people perform desired behaviors on your e-commerce website.
Problems with abandoned shopping carts? Offer 25 Facebook credits for completing the sales.
Developing a mailing list for email marketing? Use Facebook credits to encourage visitors to sign up.
Customer hasn’t visited your website in a while? Facebook credits might entice them to check out your new online products.
While Facebook users could always buy Facebook credits to buy premium applications or elements in Facebook games, iFeelGoods has created an interface allowing online retailers to “pay” users in Facebook credits.
The rationale behind using micro incentives is:
More than 200 million people play games on Facebook each month. Unlike most traditional games, social games on Facebook are free. Players can elect to purchase virtual goods or enhancements to their game experience. Facebook Credits are accepted by many of the leading games on Facebook, including Zynga’s FarmVille and Mafia Wars; CrowdStar’s Happy Aquarium; PopCap Games’ Bejeweled Blitz; Playdom’s City of Wonder; and EA SPORTS FIFA Superstars from Playfish. [according to the iFeelGoods website]
How it Works
- 40% of time spent on Facebook is consumed in social gaming
- at a cost of $.10 per credit, Facebook credits will account for a large percentage of the $1.6 Billion customers will spend on virtual products in 2010
- more than 1/2 of all social gamers are women (55%)
- the average age of social gamers is 43 (meaning they have the means to BUY your products)
According to iFeelGood, customers prefer Facebook credits, which means they have a higher perceived value than their face value. Facebook credits have positive effects on your brand and marketing strategies including:
- Higher conversion rates
- Increased AOV
- Lower fulfillment expenses
- Customer engagement
- Customer retention
- Customer acquisition