Advantage of A Fan Page for your Facebook Business Marketing
1. Apps and Widgets – Facebook fan pages support more apps and widgets than profile pages. Maybe the most important Facebook widget is the SHOP tab. Here’s how fluid Facebook Fan Pages allow e-commerce seamlessly from their Facebook page:
an shops allow consumers to shop and choose products on the Facebook page, then the completion of the transaction is moved seamlessly to the retailer’s traditional website.
You can find out more about Fluid E-Commerce on Facebook here.
2. Ease of building your fan base using Facebook Business Marketing. If you have a regular profile page, you’re limited to having 5000 “friends”, while Facebook Fan Pages allow an unlimited number of Fans — currently Starbucks has over 16 Million fans, while Coca Cola is close behind with just over 16 million, and YouTube has over 19 Million fans. These numbers are a little deceiving since many of these companies have multiple Facebook Fan Pages to market various elements and brands within their core brand. For instance, Disney boosts 76 Million Fans across multiple fan pages — their largest Facebook Fan Page has over 10 Million fans.
3. As a corollary to 2, its also kind of creepy to have a company request to friend you, while companies and their existing fans can recommend you like their pages. These likes show up on the fans profile pages, producing potential viral transmission of your message.
Tomorrow, we’ll discuss some differences between Facebook Fan Pages and Facebook Profile pages — some advantages and disadvantages of each. Then we’ll move on to discuss the advantages and disadvantages of Facebook Groups.