A couple months ago I started a new blog teaching folks how to blog an make a living doing it. Let’s Blog for Money fills the gap left by the many books and websites by showing every move I make in creating a new blog — My Wacky Life After 40.
I hope you like the new heading for Wacky — I just created it today on Sumo Paint, which is a little quirky, but it’s free.
Why Did I Create a Blog to Help You Discover How to Blog?
I’m crazy and had NO idea how difficult it would be.
When I started this blog, I was frustrated trying to find information on creating a blog.
- I’d find a fragment here … a fragment there and I was never sure how the parts fit together — sometimes they didn’t.
- I’d find information, but it wouldn’t work on my site.
- I’d find information, but it was old and didn’t work anymore.
And I had help. My boyfriend had created a couple of blogs and he set up this blog initially.
But, quickly we surpassed what we knew and struggled with Hausman Marketing Letter.
I thought about how overwhelming this must be for small businesses. A web presence today is like a telephone once was — if you don’t have a website, you’re not serious about making money. If you don’t have a website, you’re not maximizing your potential.
Because Hausman Marketing Letter is really more about the intersection of marketing and social media it really wasn’t the place to help people discover how to blog. Plus, Hausman Marketing Letter targets marketing managers in mid-sized businesses to help them be all they could be. Mid-sized businesses don’t need to learn how to blog, they can pay developers to create the website they need. They needed to know how to use their blog, their social media, and traditional media to optimize their opportunities.
Let’s Blog for Money
Enter, Let’s Blog for Money — a site designed for small businesses who need a web presence.
I never realized how hard it was going to be. Not only did I have to create a new blog — and maintain it, I needed 2 new blogs — one to help businesses discover how to blog and one as a demonstration blog to SHOW readers from Let’s Blog for Money how to do it. Now, I’m maintaining 3 blogs. Luckily, its summer and I’m not teaching. I’m not sure how I’ll maintain all 3 blogs once classes start in Sept.
Wacky targets women (and men) over 40 years old. You can read Let’s Blog for Money to see why I chose this niche, but it’s working out ok. Wacky gives me a chance to talk about things I’m interested in — things most other blogs don’t talk about because they’re written by 20 somethings (or maybe 30 somethings). I get to tell stories about my grandparents, about how crazy things are — tomorrow’s post talks about our obsession with celebrities and reality TV. Some of it is tongue-in-cheek, but some of it is serious stuff we’re facing.
Of course, starting 2 new blogs meant creating social profiles for each blog. I now have a Facebook Fanpage for Wacky (please LIKE us — we only have 7 fans so far). There’s a Facebook group for Let’s Blog for Money. I also have a Twitter for Wacky – you can follow us.
I also had to learn a bunch of new skills related to demonstrating how to blog — skills beyond those needed to blog successfully. I’ve had to learn some rudimentary graphics (see example above), I’ve had to learn video and screen capture, I’ve had to learn about adsense and affiliate marketing, I’ve also had to learn about creating and selling digital products. Learning these skills is a struggle for me, since I’m really not a creative person. I’m more analytical.
It’s a lot of work!
eBook – Discover How to Blog Volume 1
I’ve created an ebook series to help small businesses discover how to blog. It takes the same approach — show me, don’t tell me — and makes it easier for small businesses to learn to blog.
This required another set of skills including creating a landing page for the book and learning how to set up PayPal. Oh well !
It’s all worth it if the work helps small businesses make money.