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You're here: Home » Digital Marketing Strategy Blog

Brian Solis and the Connected Consumer

March 20, 2023 by Angela Hausman 7 Comments

connected consumer

Last week we sat down with Brian Solis after his Keynote at DC Week. He discussed the connected … [Read more...]

Filed Under: consumer experience Tagged With: Brian Solis, connected consumers, digial Darwinism, mobile marketing, smartphones, social change agents

Marketing Strategy: Dangers of Profiling in Social Networks

March 18, 2023 by Angela Hausman 11 Comments

marketing information system

Social networks have become ubiquitous in our lives -- especially if you're under about 30. This … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, clickstream data, consumer engagement, Marketing Strategy, social network marketing strategy

Tribal Marketing: Putting on Your Warpaint

March 17, 2023 by Angela Hausman 8 Comments

tribal marketing

No, I'm not talking about going native, I'm talking about using tribal marketing; creating … [Read more...]

Filed Under: Customer Relationship Management Tagged With: collaboration, Guy Kawasaki, Harley Owners Group, Jeep, marketing tribe, Richard Branson, Seth Godin, social media, tribal marketing

Integrated Marketing Communication: Where Social Media Fits

March 16, 2023 by Angela Hausman 1 Comment

social media marketing

The marketing landscape changed dramatically over the last decade with the slow transition of … [Read more...]

Filed Under: Marketing Strategy Tagged With: advertising, Branding, public relations, social media, traditional media

Maximize Your E-commerce Performance With These 5 Tips

March 15, 2023 by Angela Hausman 2 Comments

e-commerce performance

Today, we discuss how to maximize your e-commerce performance by sharing my five favorite tips to … [Read more...]

Filed Under: e-commerce

10 Tips for Starting a Successful Recycling Business

March 14, 2023 by Angela Hausman Leave a Comment

successful recycling business

Starting a successful recycling business is an exciting way to make a positive impact on the … [Read more...]

Filed Under: Marketing Strategy

Attracting Social Media Fans: Give ‘Em What They Want

March 14, 2023 by Angela Hausman Leave a Comment

roi of content marketing

How social media fans create value Social media fans create value because everything they say on … [Read more...]

Filed Under: Social Media Marketing Tagged With: brand, community, social media fans

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.