The post promised an easy way to create blog posts and, if you’re like many of us, that’s a big headache. With Google’s rapid algorithm changes over the last few years, almost every other tool for SEO disappeared, leaving us with the only remaining option — content marketing.
Personally, I think this is great for users, as you’re more likely to find valuable information rather than junk. In fact, I have this problem with lots of interesting stuff shared on Facebook — it’s linkbait and the content at the end of the link is worthless.
When a share is too good to be true, it usually is.
I kinda expected that’s what I found when I followed the link offering a simple way to create blog content, so I was hesitant to register to get the download.
Instead, I was pleasantly surprised that the content was actually valuable — see the image above. Just be careful to use it judiciously and not for every post.
I thought I’d give the advice a spin to see what you thought about it.
Digital Marketer recommends using BuzzSumo, which works really nicely. Buzzsumo offers a free account, but is very reasonable if you want enhanced functionality — you’ll only get a dozen or so results without paying for an account.
You can also do a Google search for your key terms (I would set a time frame, so you don’t get everything under the sun). The difference is that a Google search returns items based on SEO (assuming you’re searching incognito — otherwise your results are impacted by recently viewed URLs), while Buzzsumo returns results based on the number of shares received.
Today, I’m using BuzzSumo to craft this post which I would title 14 ideas to make your images pop in digital marketing.
Google Testing Large Images In Mobile Search Results
By Barry Schwartz (always give credit to the original author)
So, not much of an article, but a big change for marketers. We always knew the importance of creating/ curating great images and now Google is going to reward us on mobile, just like they do in search. Very cool.
A word of caution, please be sure to only use legal images or you can get a penalty from Google or even face a lawsuit. Fair use laws allow certain types of image sharing, but be sure to stay within the parameters of that statute. The same goes for copying text — stay within fair use laws.
Here’s what the new image size looks like on a mobile device:
Again, not much of an article, but it got shared 2000 times.
Read More at Search Engine Land (always provide a backlink — it’s just common courtesy).
An introduction to optimizing images for SEO
There’s an old phrase that says, ‘a picture is worth a thousand words’. This may be true for the rest of world but not for Google, Yahoo, Bing and other search engines. When their bots crawl an image, for example my picture, they actually can’t see the image and but they only see the context of the image from its filename and the Alt Text. Google also pick up the context from any captions and links to the page containing the image so it’s important to make web editors aware of these factors too.
So, I always put something I lifted from another source in quotes (and, if it didn’t come from the post you’re covering, provide a backlink as a courtesy. Fair use laws allow you to use a small portion of someone else’s work, but don’t use too much and identify the original source.
Then paraphrase everything else in the post to provide value — don’t expect your readers to read everything from the link you shared.
Basically, the article shows how to manage images to ensure they show up in the image search portion of the search results — which typically get higher CTR (click-through rates) than other types of content because they’re visual (users respond to images more frequently and they draw the users eye to your content) and they’re above the fold.
To an extent, SEO on your site and things like domain authority control the order of images displayed. But, there are tricks to get your images to show up ahead of those from bigger, higher-authority domains.
Here, the title and alt-text are important. Your title should be short and specific to the type of image you’re using. Be sure to use your keyword (or keyword phrase) and separate words with hyphens or underscores.
And, it’s a rookie move to leave the alt-text empty. Alt-text provides additional opportunities to use your keywords. Alt-text is a lifesaver for visually impaired users. It should provide a clear description of the image they can’t see.
Content marketing with the content aggregator
OK, I think you get the idea.
What do I think of the content aggregator?
Certainly not a cheap trick to get traffic. And, if used sparingly, it might work out nicely for blog owners. I do something very similar every Thursday when I publish my “This Week in the News” column. Here’s the most recent one on Digital Marketing.
That said, I also don’t think it makes publishing any easier — you still have to craft posts, upload images, create a killer headline, do on-page SEO, and everything else that goes along with content marketing. And, of course, you have to share it, build a community to read and share your content, and all the other things that really contribute to the sharing and amplification of your posts.
Buzzsumo is a great tool for finding topics for your post and finding resources to cite in your posts. Well-researched content with links to high authority sites contributes to both the number of shares you get and the overall domain authority (and SERPs) for your content.
Posts with lots of links, however, don’t necessarily get you much more than posts with a few, high-quality links. The same goes for images. I find adding an image for each piece of content gets a little awkward to read.
Now, there are folks who use the content aggregator very effectively … in terms of the time it takes to craft a post. However, I don’t advocate it because it likely doesn’t fall within fair use laws (thus making it plagiarism) and it doesn’t provide much value to readers.
These folks use a tool like Buzzsumo to identify content using a keyword-relevant to their site. They then scrape the content by using the title, featured image, and first paragraph of a number of articles to craft their post. Content scraping may be fast, but it doesn’t create much value to readers so why should they come back to your site. They could just as easily set up an account on Feedly or any other RSS reader to get the same kind of content on a continuous basis (rather than waiting for you to post) and get it legally.
But, I’d love to hear your feedback. What do you think of the content aggregator?
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