Why Build A MultiSite?
Likely several objectives underlie a decision to build a multisite — a landing page with menus taking you to other websites. In my case, I’d like to link a new website for my social media marketing book — and we’re closing in on a title for the book based on Facebook voting. I could also link other types of content, such as a paid content section I’m thinking of adding.
Drawbacks to a MultiSite?
- It’s complicated to set up
- a MultiSite has more to break
- WWGD — what would Google do? Will I loose pagerank and other SEO advantages from the blogging portion of the multisite?
With these questions in mind, I approached my SEO experts on Ask a Marketing Expert — held every Friday from 12 -3 (EST) in the events tab of Marketing That Works. Here’s what happened.
I have a question for my SEO experts. I want to change my site and I need to know whether this will hurt me. What I’d like to do is create a website with my existing blog as a link from that website. What I’d like is something like Problogger has — http://problogger.net/. There’s a landing page, a page that takes you to their blog, a page that’s a landing page for their book, etc. Is there a better way to do this?
Can you explain or elaborate more on the “better way to do this” question?