Best Software Solutions For Your Small Business

best software solutions

Running a small business in the 21st century (or at any time, frankly) means you have multiple demands on your precious resources of time, money, and talent. How are you to know which efforts offer the highest return, which are critical, and which might wait for another time as you balance available assets? One solution to help with stretching out your time and talent assets is using the best software solutions for common problems. This requires adapting to technological developments and embracing the advantages of a few key software solutions for the benefits they bring to your business. You must make your business competitive, agile, and innovative, offering something not possible from other firms operating in the same market. You must meet the needs of your clients in a consistent, thorough, and timely manner if you want your business to grow and thrive. This often means using appropriate software to support your business. Read on to discover the best software solutions for your firm.

best software solutionsBest software solutions for small businesses

Today, we’ll discuss some of the best software solutions out there to help you manage your time and money efficiently. Some of these solutions are ubiquitous, needed by almost any small business. Other software solutions meet the specialized needs of certain types of businesses and are almost a requirement to stay afloat in that particular business. I’ll start with a few of those software solutions.

Case management software

Legal firms require specialized software designed for their unique needs to manage their client’s cases to ensure they don’t miss filing and court dates. As any experienced legal professional can attest, working in a law firm requires juggling multiple cases on a regular basis, as well as handling a variety of tasks, requests, and other activities every day. Plus, you must manage time to ensure each client is billed appropriately. These tasks are complex and time-consuming, but mistakes can cost your clients money or even their freedom so there’s no room for error. After all, any mistake in the management of a case leaves your firm with multiple issues to address, from problems faced by your client, potential costs incurred through legal suits brought for failures you created, serious damage to your reputation, or even disbarment.

Case management software from companies like redbricksolutions.co.uk is one of the most effective ways of overseeing the overall progression of cases and ensuring that all aspects of the case are correctly managed at all times. This type of software incorporates a variety of activities into one, from keeping track of checklists and deadlines, ensuring that all documentation is stored in a safe and secure manner, and processing fees and charges correctly. As case management software can also provide an immediate and comprehensive overview of any case’s status at a given time, it is an ideal tool to ensure that all your firm’s cases are handled correctly and nothing is overlooked.

Medical software

Just as lawyers face unique business needs, so do doctors and other healthcare professionals. Here, a variety of tools offer solutions to ease the demands of running a medical practice. These run the gambit from patient-facing software to insurance billing, to medical records handling.

Patient-facing software implements a digital liaison between practitioners and patients to allow online scheduling, access to test results, and even a portal for answering frequently asked questions. Insurance billing is incredibly complex so having a software solution really reduces the time needed to file claims and ensures you get paid faster. Medical records software maintains patient records while also aiding with diagnostic testing and interfaces with your billing software.

Cloud computing

Gone are the days when you would have rooms filled with cardboard boxes stuffed with paper files, or multiple filing cabinets with complex labeling systems. The advent of digital technology means that it is now easier than ever to handle the bulk of your documentation electronically, and many firms generate an enormous amount of paperwork you must store, analyze, and manage across multiple employees.

Cloud computing is one of the most effective ways to manage your online paperwork, as it does not require physical storage space. Instead, all of your files are kept on an online server, with potentially limitless capacity so that you never have to worry about running out of space or having to delete or destroy archived materials.

Another advantage of cloud computing is the access it provides to any files saved within the cloud from almost any location. This allows the fast exchange of vital materials with ease, as all relevant parties can access what they need instantaneously, without having the risk of losing or misplacing documents. Digitized documentation is also easily analyzed using tools like SQL and Python, which are open-source analytics tools used to manage large amounts of data and derive insights from them.

It is important to remember when handling any kind of documentation online that digital security is a more serious concern than printed materials. While cloud computing offers many advantages, it can also open your firm up to potential damage when hackers access proprietary or confidential information or use ransomware to encrypt your data until you pay a ransom. Fortunately, however, most cloud computing services allow for the use of encryption and other security measures, to ensure that only authorized parties can access any stored information.

Accounting software

A complex and busy business has a number of financial transactions and you must have effective accounting software to ensure bills are paid promptly, costs are properly managed, and taxes paid. Accounting software packages vary, with many options available, depending on the size of your business and its individual requirements. For a small firm that operates in a local area, with only a small number of clients, there is little merit in taking on a vast and expensive accounting package. Likewise, a busy firm with many offices across the country needs an accounting system that can larger numbers and more varied types of transactions. Consequently,  do your research first before purchasing a package to make sure that it is appropriate for your individual business needs.

Marketing software

Maybe a small business could survive in the old days without specialized marketing software since the business only needed a few images, new brochures, and a few ads every year. In today’s digital world, that just isn’t the case. Instead, you must constantly market by creating and maintaining a website, an email marketing program, and a social media platform (or several). You’ll struggle with the content needs of all these marketing activities without a software tool or two to help.

Marketing automation tools, for instance, help you produce valuable content on a consistent basis for all your social profiles. You can create a week’s worth of posts for multiple platforms in an afternoon using tools like Buffer. Integrating Buffer with a news aggregator such as Feedly provides a wealth of news items from selected sources to share as posts on your platforms.

CRM (customer relationship management) software, like Salesforce, helps keep everyone on track as you nurture leads from first encounter to first sale to loyal customer. Analytics software, such as Google Analytics, helps you monitor the performance of your digital strategy and mail programs, such as Constant Contact, maintain your subscriber list, and help put together email campaigns as well as monitor their performance.

Conclusion

These are some of the best software solutions out there for both a few specialized businesses and businesses in general. I hope you found this valuable and I’d love to hear your feedback. Just jot down a note in the comments below.

Need marketing help to support business growth?

We welcome the opportunity to show you how we can make your marketing SIZZLE with our data-driven, results-oriented marketing strategies.  Sign up for our FREE newsletter, get our FREE guide to creating an awesome website, or contact us for more information on hiring us.

Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.