Back to Marketing Basics: Co-Branding Strategy in the Digital Age

I’ve talked a lot about branding in the last weeks and one of my favorite people, Gregory Stringer, asked me to talk about co-branding, so here goes. Many brands use a co-branding strategy, like Cinnabon and Carvel. Think about a few you’ve seen recently. PC and Intel Pottery Barn and Benjamin Moore (Paint) Hershey’s and … Continue reading Back to Marketing Basics: Co-Branding Strategy in the Digital Age