When someone mentions your business name, what comes to mind for the listener? If you don’t know, or the image of your brand doesn’t match that of your target market, that’s a massive problem. Building your brand provides a massive financial and competitive benefit when your brand ...

Are you trying to learn from fellow marketers? Well, if not, you’re losing out on a valuable resource that can supercharge your business. That’s because marketing is as much about building human connections as it is about your marketing strategy. Behind every successful campaign are peop...

Pricing is never a sound strategy if you want to boost profits. That’s because lowering your price can cause a price war where everyone reduces their revenue as brands keep lowering prices in an effort to be the lowest-priced product in the category. Hence, competing on price alone is not the ...

With the pressures imposed by increased global competition, achieving marketing success has never been more important. Yet, everywhere you turn, someone has their hand out, offering to help you meet your marketing goals for a fee. If you’re not careful, your marketing budget can balloon out of...