5 Types Of Custom Packaging To Consider For Your Brand

custom packaging

Packing serves as protection for your products while in transit to the customer, during storage, at the retailer, and makes it convenient for consumers to use the product at home. But beyond that, packaging is a valuable tool to help your brand stand out from the competition and make a lasting impression on your customers through labeling and as a sign of your company’s commitment to sustainability. Custom packaging provides the creativity and innovativeness that it takes to appeal to consumers and create a unique brand for your products.

custom packaging
Photo by Franki Chamaki on Unsplash

Think about it: when your customers receive a package that’s beautifully designed and thoughtfully put together, it not only makes them feel special, but it also helps to establish your brand as a reliable and trustworthy source to solve customer problems. The labeling addresses legal requirements as well as provides answers to consumer questions that reduce their resistance to making a purchase. For instance, in the cereals pictured above, labels provide legally mandated nutritional information and a list of ingredients. Beyond that, notice that several brands feature a heart to demonstrate the contribution of consuming those brands to heart health. Other labels toute the fact the product is gluten-free, which attracts a certain demographic. The Cheerios label offers a promotion as well as other incentives to buy. The stark contrast between branded products and unbranded generics attracts attention using vibrant colors and family branding that creates trust between the company and its customers.

The same is true for your shipping containers, which are ever more important as consumers shift their purchases to online stores. Think of Amazon boxes and mailers with their smile logo displayed prominently and tape that features current promotions available online. So whether you’re shipping products, displaying them at a physical retailer, or handing them out in person, investing in personalized custom mailer boxes is an investment in your brand’s identity and overall success.

Let’s talk about custom packaging!

Custom Packaging for your brand

When it comes to custom packaging, it’s not just about the boxes you use to ship your products. Every element of your packaging should be carefully personalized to reflect your brand and its values. Doing so creates a consistent look and feel that customers can easily recognize and associate with your business, building emotional connections and reinforcing positive attitudes toward your brand. With the right packaging strategy, you can elevate your products and create a memorable experience for your customers. So don’t overlook the importance of packaging – it’s a crucial part of building a successful brand.

For instance, I recently purchased a new iMac from Apple. Notice the level of detail. The package contains a handle to make it easy to carry the product and an attractive image of the computer. Custom packaging protects the contents, with spaces designed to snugly contain each element to prevent movement that might damage the components. Static-free paper wraps around components to protect the polished surfaces from scratches or other damage. It’s also easy for the user to unbox the product and set it up without having to search for the next component needed for installation. Of course, the downside of the packaging is the damage its disposal causes the environment, although the materials are recycled and can be recycled aftermarket.

custom packaging for the iMac
Image courtesy of MacWorld

If you want to leave a lasting impression on your customers, you’ll definitely want to check out these five types of custom packaging that we’ve put together.

Product boxes or bags

The packaging of your product is the first thing that customers notice when they come across it in a store or waiting on their doorstep. It serves a variety of purposes, including protecting the product during shipping, catching the eye of potential buyers on store shelves, and providing valuable information to consumers.

You want to create packaging that is not only visually appealing but also clearly communicates the unique value of your product. When designing your packaging, keep in mind that it should be easy to handle and transport, while also being durable enough to withstand the rigors of shipping and handling.

By creating packaging that is both functional and visually appealing, you can increase the chances of your product standing out from the competition and attracting more customers.

Mailer boxes

Mailer boxes are a popular choice among retailers and e-commerce businesses for shipping and delivering small to medium-sized items. These boxes are specially designed to be durable and sturdy, usually made from high-quality materials like corrugated cardboard. Whether you’re shipping delicate items or heavy products, mailer boxes provide the necessary protection and security to ensure that your items arrive safely at their destination. They come with a special seal system that closes and opens easily.

You can print your brand identity elements, such as logos, product information, and other eye-catching graphics, on the surface of the box. This not only enhances your brand visibility but also adds a personal touch to the packaging.

promote while shipping
Image courtesy of Shopify

Shipping boxes

These boxes are designed to accommodate larger items or multiple products in one go, making them a great option for businesses that regularly ship items in bulk. You’ll find that shipping boxes come in a range of sizes, shapes, and strengths, so you can choose the right type of box for your product’s specific needs.

Whether you need a sturdy box for fragile items or a larger box for bulkier items, a shipping box out there will do the job! However, unlike mailer boxes, you need to use tape to seal shipping boxes and prevent them from opening in transit.

Packaging tape

tape promotions
Image courtesy of Deposit Photos

Custom packaging tape can make a huge difference in your packaging game! Even though tape is not a primary packaging material, it’s an important part of the process, especially when it comes to shipping boxes. It’s designed to keep your packages safe and secure during transit, which is essential to ensure they arrive in one piece.

Shipping boxes don’t come with a seal system, so you need to use tape to close them up. This not only adds an extra layer of protection but also prevents tampering before the package reaches your customer. When you use custom packaging tape, you can add a touch of professionalism and a level of polish to your packaging. It conveys a sense of attention to detail and can make a great impression on your customers.

Flexible packaging

We refer to this type of packaging as flexible because it can be used for several purposes, whether as the main product package or as the shipping vessel for your product. Plus, it comes in a range of shapes and sizes to accommodate your product’s unique needs. One great example of flexible packaging is poly mailers. Not only are they lightweight and durable, but they can easily conform to the shape of your product, making them a versatile choice for any type of product.


But there’s more to packaging than just functionality. As a brand, you also have the opportunity to showcase your values and commitment to sustainability. According to a survey by McKinsey, over 55 percent of US customers value sustainability. By using poly mailers made from recyclable materials or that are themselves recyclable, you can appeal to those eco-conscious customers and demonstrate your brand’s commitment to the environment. So not only are you choosing a practical and versatile packaging option, but you’re also showing your customers that you care about the planet.


Packaging serves many purposes. You can learn more about packaging by reading an early post on the topic. As the holidays are upon us, consider how you can up your game by using custom packaging this season.

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