3 Reasons to Focus on Getting Digital Reviews from Customers

When you start your own business, everything seems exciting and you face a number of challenges that compete for your attention.  This means that starting a new business involves hard work if you hope to get things off the ground. Not only does it take hard work, but starting a new business involves dedicating your skills and time to your venture if you hope to succeed. With all the competing challenges, you need to be very organized, as your aim extends beyond simply establishing your business but also to grow it. Many things can help you to achieve this goal, and one of these is to make use of digital reviews that consumers submit. As you can see in the image below, these digital reviews have the greatest impact on the purchase decisions of future customers.

digital influence on purchase decisions
Image courtesy of Digital Marketing Community

As a new business, you don’t have any history to convince prospective customers they can trust you and your products. With little or no history about your venture online until you are established, getting people to leave reviews can prove very helpful. These digital reviews help you to establish an online presence and give potential customers a reference point if they want to learn more about you and your products or services. You can turn to tools such as Edge Google Review Automation solutions to help you manage reviews, and you can even use reviews as a way of growing your business. In this article, we will look at how reviews could help you to grow your start-up.

Using digital reviews to boost growth

There are various ways in which you can use digital reviews to help grow your start-up business. Some of these are:

Getting more customers

One of the key things you need to do if you want to grow your start-up business is to get more customers! However, this is not an easy thing to do, and you have to use various strategies. Reviews are one of the things that can help, as many consumers go online to check out reviews before they purchase from a company. If you have no reviews, chances are they will look for a company that does have some. So, by getting reviews, you can use them to help attract more customers, which will then help grow your business.

Using reviews in marketing materials

Another thing to remember is the importance of a solid marketing strategy if you want to grow your business. There are many different things that you can include in your strategy, and you can make good use of reviews as part of your marketing efforts. For instance, you can use positive reviews in your marketing materials and on your website to highlight them to potential customers.

Search engine rankings

If you want to grow your business, you need to do whatever you can to climb up the search engine rankings. Major search engines reward sites with user-generated content, and this is what reviews are classed as. So, by displaying reviews about your company and ensuring these digital reviews are recent and valid recent, you can help boost your rankings and become more visible to consumers online.

How to get digital reviews

Sometimes reviews just happen but, more often, you must take action to encourage customers to post reviews.

Provide superior products and customer service

You can’t expect to get reviews, at least not good ones, unless you provide superior products and customer service. Of course, there are lots of reasons why you should focus on delivering quality (in the eyes of your target market) but getting reviews is one of them.

Ask for reviews directly

You’ll see better success if you request reviews shortly after purchase or interaction when the experience is fresh in their minds. Consider adding a link on your receipt to allow customers to review their purchases. Personalize your requests as these are frequently more effective than generic ones. Use the customer’s name and refer to the specific product purchased or service they used as part of the request.

Make it easy to leave reviews

Simplify the process of leaving a review by providing direct links to the review page on your website, in emails, and through text messages. Guide new customers on the review process by providing brief instructions or tips on how they can leave a review, making the process as straightforward as possible. Encourage reviews across a number of platforms to create better awareness and trust among prospective customers.

For instance, social media prompts like the one below ask for reviews and provide links to your review pages or encourage reviews on the post. Note the incentive offered, something we’ll discuss in the next section.

Incorporate review requests into your email marketing campaigns, especially after a customer has purchased or used your service.

product reviews contestIncentivize reviews (where allowed)

Offer incentives, such as discounts, loyalty points, or entries into a contest as a means to motivate customers to leave a review. Above, we see that the company is hosting a contest for users who post a review. Ensure compliance with the review platform’s policies regarding incentives or even organic reviews as posting a bunch of useless or inaccurate reviews can hurt you in the long run. Many companies, like Amazon, try to ferret out inauthentic reviews and mark reviews when the reviewer is a verified customer because they know how easy it is to lose customers when the reviews posted don’t reflect their experiences with your products and service.

Explain how their reviews can help improve the product or service for everyone as an incentive to post a review.

Respond to reviews

Acknowledge all reviews by responding to both positive and negative reviews. Setting up a listening program ensures you hear comments even when they’re not posted to your review pages. By responding to these comments, you show that you value customer feedback and can encourage others to share their experiences. If you receive a negative review, don’t try to hide it as these always find a way to reach customers and prospects. Instead, apologize sincerely for your failure (own the problem) then offer a solution to make the customer whole again. Show what changes you made to ensure the problem doesn’t occur in the future.

Express gratitude to reviewers for their time and feedback, regardless of the review’s content.

Display existing reviews

Showcase reviews on your website, social media, and email marketing messages. Highlighting positive reviews on your website can encourage others to share their experiences. Sharing positive reviews on social media can not only build trust with your audience but also encourage others to leave their reviews.

Follow up

Send reminder emails at appropriate times to offer a gentle reminder as a prompt for customers who intended to leave a review but forgot. Ensure not to be too persistent to avoid annoyance.

Conclusion

As you can see, there are various ways in which you can use digital reviews to grow your start-up company. They also offer a range of other benefits, such as enabling you to determine where improvements are needed and highlighting the things you are doing right.

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Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.