10 Ways Blogging Can Transform Your Business and Drive Web Traffic

Small businesses need to get noticed to grow their customer base. Blogging is a great way to connect with new customers and market content online. The best part: starting a blog for your brand is simple and advantageous, no matter your industry. Today, we discuss the 10 ways blogging can transform your brand.

In fact, [source]

  • Studies reveal that 77% of internet users regularly read blogs.
  • 92% of marketers believe blogging is a valuable investment.
  • And companies that blog attract 55% more website visitors on average.

Business blogging helps drive more traffic to your site and improve your credibility online, especially when you consistently produce valuable content. Below, you can see how often bloggers post fresh content.

blogging can transform your brand
Image courtesy of First Site Guide

In this article, we are going to discuss the top 10 benefits of blogging for business.

What is business blogging?

Business blogging is a marketing strategy that uses blogs to boost your business’s online presence. Similar to social media and email marketing, a business blog serves as a channel to aid in business expansion. Bogging for business is not the same as writing about your hobbies or interests. It’s about producing and sharing quality content that appeals to your target audience while also tying into your business.

Take HubSpot, for instance. They offer a comprehensive suite of inbound marketing and sales software, helping businesses attract visitors, convert leads, and close customers. On their business blog, they provide valuable insights, tips, and resources on various topics related to marketing, sales, customer service, and entrepreneurship. 

If you want to start blogging for business, you need a well-designed website as the first step. Hocoos can help you with creating that website, as well as content for the blog. It is an AI website builder that can help you create websites from scratch without coding.

Once your site is ready, you can use Hocoos’s AI blog builder to automatically create any type of content and share it online. The best part? All Hocoos AI websites come with free hosting, so you can easily start blogging immediately.

How can blogging transform your brand

Blogging for your business can boost your company in these ways:

1.     Drives traffic to your site

Consider how people find your site:

Some already know your name and directly type it in, but that traffic source, called direct, is a small fraction of the visitors to the average website. Buying email lists or ads is pricey and not ideal. In fact, buying email lists is illegal in the US and many European countries. So, how do you attract new traffic? Enter blogging for business and optimizing for search engines.

Here’s the deal:

Search engines use a complex algorithm to determine where content ranks when users enter a search query. Because users commonly select links near the top of the search results page, showing up near the top means you get more visitors, and more visitors translate into more opportunities to meet your goals. This type of traffic is called organic search, and it commonly accounts for 53% of all traffic coming to your site. Some factors included in the algorithm are shown below. Note that publishing high-quality content on a consistent basis is the number one factor impacting SEO.

seo ranking factors on google
Image courtesy of First Page Sage

You probably have a few website pages that aren’t updated often. A blog is where you publish content on a regular basis to provide value to readers, attract visitors, and build your reputation. Each new blog post adds another indexed page, boosting your chances of appearing near the top in search results and attracting organic traffic. Plus, frequent updates tell search engines your site is active, encouraging them to check in regularly for fresh content.

2.     Helps to convert traffic into leads

Now that your blog is bringing in some traffic, it’s time to turn those visitors into leads. Every blog post is an opportunity to do just that.

Here’s how:

Include a call to action in each post. This could be an offer of free webinars or other valuable content in exchange for providing an email address to plug into a lead generation program.

Here’s how it works:

  • Visitor arrives on your site.
  • They see a call to action for a free offer.
  • They click and land on a page with a form.
  • They fill out the form, submit it, and receive the free offer.

Simple, right?

Almost all business blog posts have these buttons, and yours should, too. This is how you transform website visitors into leads for your sales team.

3.     Repurpose content for social media

Business blogging boosts your social media presence, too. Each new article can be shared on platforms like Instagram, LinkedIn, Facebook, and Pinterest, introducing your business to new audiences. Plus, your blog keeps your social media active. Instead of constantly creating new content, share your blog posts.

This strengthens your social reach and drives traffic to your blog from social channels. Social media also generates conversion, as you can see below. It’s a win-win relationship!

social media for success
Image courtesy of Social Pilot

4.     Helps to establish authority

Good business blogs address common reader and customer queries, establishing authority in the industry. Consistently providing valuable content positions you as a leader in your field. Imagine the impact of sending an educational blog post to clarify things for a confused customer or how blog content written by your sales team could boost deals. Establishing authority isn’t just about vanity—it’s measurable. It enhances sales enablement.

Consider this:

When prospects find answers in your blog posts, they trust your expertise, making them more receptive to sales pitches later on.

Prospects who read your blog enter the sales process with a better understanding of your offerings and industry, leading to more productive conversations.

5.     Offers long-term results

Imagine if you could enjoy your vacation in Bali while still driving traffic to your website. Well, that’s exactly what blogging does, mainly through search engines.

Here’s how it works:

You spend an hour writing and publishing a blog post on Saturday. By Wednesday, it has 500 views and 20 leads. Over the next few days, it continues to attract views and leads from social media and email subscribers. Even after the initial buzz dies down, the post continues to generate traffic and leads for months and even years to come.

So, while you’re enjoying your leisure time, your blog is working in the background to drive traffic and leads. The effort you put in today can pay off with hundreds of thousands of views and leads in the future.

Moreover, you can monetize your blog content in various ways, such as through affiliate marketing. This allows you to earn income by referring people to relevant products and services, regardless of your blog’s topic.

6.     Open doors to link building

Backlinks are crucial for improving your website’s ranking on Google. Many experts and small business owners consider them the third most important factor in search engine optimization.

organically gaining backlinks
Image courtesy of Host Papa

Despite their importance, link building can be challenging, with 41% of SEO experts finding it the toughest part of optimization. Creating valuable articles not only helps attract potential customers but also gains recognition from industry leaders, making it easier to obtain relevant links.

Backlinks from authoritative websites act as endorsements, showing Google that you’re trustworthy and knowledgeable in your field. Additionally, backlinks help enhance your domain authority, boosting your visibility in search engine results.

7.     Best way to share company news

Blogging provides every business, big or small, with a platform to share company news and stories. In addition to articles, blogs can feature updates on what the company is doing:

  • Announce new hires, like a content marketing manager.
  • Promote local events, like fairs or trade shows.
  • Showcase case studies demonstrating how products and services benefit customers.
  • Share interviews with industry experts.

Sharing company news humanizes your brand and shows your audience that you’re more than just about selling.

8.     Boosts website SEO

Blogging is a powerful tool for improving your website’s visibility in search engine results—a key benefit of search engine optimization (SEO).

Search engines favor regularly updating your website with fresh content through blogging. Blogging for business helps attract backlinks and enables you to create internal links, further enhancing your site’s SEO.

Moreover, business blogging helps identify relevant keywords related to your business. By incorporating these keywords into your blog posts and following best practices, you can optimize your content for search engines.

The more keyword-rich blog content you create, the better your website’s overall SEO becomes. This can lead to improved rankings over time.

9.     Encourages repeat visits

Without a blog, potential customers who aren’t ready to buy might leave and not return. But with an active business blog, people have a reason to revisit your site regularly.

This is one of the key advantages of blogging. By consistently updating your blog, you not only drive more traffic to your website but also encourage repeat visits and increase lead generation and email sign-ups.

10.  Promote customer testimonials

Want to show appreciation to your loyal customers and give them some free publicity? Use your blog to highlight who they are, what they do, and how much you value their support.

digital influence on purchase decisions
Image courtesy of Digital Marketing Community

You can also share customer testimonials on your blog. This subtly promotes the value people get from your products and services. According to a survey of US online customers:

  • 94% said positive reviews make them more likely to use a business
  • 79% trust online reviews as much as personal recommendations from friends and family

So, by using blogging for business, you will easily get a platform to share positive customer testimonials and stories.

Conclusion

That wraps up the 10 ways blogging can transform your brand. Regardless of your field, blogging can effectively market your business. It not only helps to improve your online presence but also attracts and retains customers, drives sales, and ultimately contributes to business growth.

However, to establish a successful blog, it’s important to approach blogging correctly, adhere to best practices, and maintain consistency. If you do it right, blogging can work wonders for your business and give you an edge over your customers.

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