Black Friday! Sounds like a particularly bad day, but for retailers across the country this is the biggest shopping day of the year and the official start of the Christmas season. The term CyberMonday was coined to reflect the following Monday, where online businesses experience a similar boost in holiday sales. Last year, American Express [...]
Social media can be a very valuable element of your marketing strategy, if used correctly. And, one of the keys to using social media correctly is to use the right tool for the right job with the right target market to support your marketing strategy. Even more critical for marketing success is using several social networks and integrating across social networks to leverage your message.
Ask a Marketing Expert drew several top experts, Steven White from UMass-Dartmouth and Barry McLawhorn, a social media consultant, to discuss the issue of how social media affects marketing productivity. Interesting discussion.
Listening to Social Media conversations not only helps you manage your online reputation, it can be invaluable in informing development of new products and modifications to existing ones.
A website MAY be a valuable addition to your marketing strategy, but there are 5 issues you should consider before embarking on a website: 1) they are expensive; 2) the internet is cluttered with websites, so yours will be hard to find; 3) they take time; 4) your target market may NOT be searching for you online; 5) a website may not FIT your marketing strategy.