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Small Business Saturday: Spreading the Christmas Cheer

November 16, 2011 by Angela Hausman, Ph. D. 2 Comments

Black Friday! Sounds like a particularly bad day, but for retailers across the country this is the biggest shopping day of the year and the official start of the Christmas season. The term CyberMonday was coined to reflect the following Monday, where online businesses experience a similar boost in holiday sales. Last year, American Express [...]

Filed Under: Events, Facebook Business Marketing, Google+, Marketing Strategy, Social Marketing Tagged With: American Express, American Express Open, AMEX, Google, marketing, Small Business Saturday, twitter, YouTube

How To Monitor Social Media Strategy: Analytics

March 4, 2011 by Angela Hausman, Ph. D. 14 Comments

So, you’ve got your social media marketing strategy in place and have started working on posts and updates and doing all the things outlined in your social media marketing strategy plan. You’re busy engaging customers, writing great content, and sharing across multiple social platforms, but nothing seems to be happening to your bottom line ! [...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: backlinks, brand, content, customers, data, data visualization, engage, facebook, influence, key performance indicators, Klout, KPI, marketing, marketing messages, Marketing Strategy, organic search, pagerank, performance, sales, SEO, sharing, social media, social media marketing strategy, social platforms, Solis, target market, Technorati, twitter, YouTube

Value of Social Media and Listening Posts – Ask a Marketing Expert

January 8, 2011 by Angela Hausman, Ph. D. 8 Comments

Archived Ask a Marketing Expert discussed Listening Posts and ROI in social media — especially the value of a Facebook fan or Twitter Follower.

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, AMA, blog, brand, brand sentiment, engagement, Facebook fan, free content, identiy theft, linkedin, listening, listening post, Mark Zuckerberg, monetize, privacy, Rockmelt, ROI, Twitter Follower, value, YouTube

Integration: The Key to Your Facebook Marketing Strategy

November 22, 2010 by Angela Hausman, Ph. D. 11 Comments

Social media can be a very valuable element of your marketing strategy, if used correctly. And, one of the keys to using social media correctly is to use the right tool for the right job with the right target market to support your marketing strategy. Even more critical for marketing success is using several social networks and integrating across social networks to leverage your message.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, blog, brand, facebook, Facebook marketing, Foursquare, marketing, marketing communication, Marketing Strategy, marketing success, message strategy, social media, Social network, target market, twitter, YouTube

Facebook Business Marketing: Fan Page vs Profile vs Groups

November 7, 2010 by Angela Hausman, Ph. D. 14 Comments

Companies often opt for Facebook Fan pages to support their Marketing Strategies. In fact, Facebook’s terms of use say that businesses must have a Fan page rather than a profile, as Facebook profiles are restricted to individuals. But there are ways around Facebook’s restriction, such as having company executives host the Facebook profile.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: brand, Coca Cola, Disney, e-commerce, facebook, Facebook Business Marketing, Facebook Group Page, Fan Page, marketing, Marketing Strategy, Profile Page, Starbucks, viral marketing, YouTube

Marketing Productivity in Social Media

October 16, 2010 by Angela Hausman, Ph. D. 10 Comments

Ask a Marketing Expert drew several top experts, Steven White from UMass-Dartmouth and Barry McLawhorn, a social media consultant, to discuss the issue of how social media affects marketing productivity. Interesting discussion.

Filed Under: Ask a Marketing Expert, Social Marketing Tagged With: advertising, authority, Best Buy, community, CRM, customer pain, customer referrals, Dell, facebook, Geek Squad, inbound marketing, Joel Comm, John Jantsch, Ken Brand, listening, location based marketing, Mark Collier, marketing, media traffic, mobile marketing, productivity, Robert Stevens, social media, social media marketing, tweets, value, YouTube

How to Use Social Media in Your Innovation Strategy

October 8, 2010 by Angela Hausman, Ph. D. 13 Comments

Listening to Social Media conversations not only helps you manage your online reputation, it can be invaluable in informing development of new products and modifications to existing ones.

Filed Under: Innovation Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, attitudes, brand, consumer needs, conversations, customer needs, customers, engaged, facebook, Flickr, Innovation Marketing, keywords, listening post, online reputation, products, promotional campaigns, reputation management, responsive, satisfaction, segments, social media, social media strategy, social networks, strategy, SunChips, twitter, values, YouTube

5 Reasons you DON’T Need a Website

August 13, 2010 by Angela Hausman, Ph. D. 18 Comments

A website MAY be a valuable addition to your marketing strategy, but there are 5 issues you should consider before embarking on a website: 1) they are expensive; 2) the internet is cluttered with websites, so yours will be hard to find; 3) they take time; 4) your target market may NOT be searching for you online; 5) a website may not FIT your marketing strategy.

Filed Under: Marketing Strategy, Social Marketing, Uncategorized Tagged With: advertising, brand, brand image, budget, facebook, Groupon, Hulu, marketing, marketing plan, Marketing Strategy, resource scarcity, search engine, search engine optimization, search engine traffic, SEO, Social network, social network amarketing, Target, target market, traffic, twitter, Wall Street Journal, website, wordpress, YouTube

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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