Small Business Saturday: Spreading the Christmas Cheer

small business saturday

Black Friday! Sounds like a particularly bad day, but for retailers across the country this is the biggest shopping day of the year and the official start of the Christmas season.  The term CyberMonday was coined to reflect the following Monday, where online businesses experience a similar boost in holiday sales. Last year, American Express [...]

How To Monitor Social Media Strategy: Analytics

growth of start-ups relies on effective marketing

So, you’ve got your social media marketing strategy in place and have started working on posts and updates and doing all the things outlined in your social media marketing strategy plan.  You’re busy engaging customers, writing great content, and sharing across multiple social platforms, but nothing seems to be happening to your bottom line !  [...]

Value of Social Media and Listening Posts – Ask a Marketing Expert

Archived Ask a Marketing Expert discussed Listening Posts and ROI in social media — especially the value of a Facebook fan or Twitter Follower.

Integration: The Key to Your Facebook Marketing Strategy

Social media can be a very valuable element of your marketing strategy, if used correctly. And, one of the keys to using social media correctly is to use the right tool for the right job with the right target market to support your marketing strategy. Even more critical for marketing success is using several social networks and integrating across social networks to leverage your message.

Facebook Business Marketing: Fan Page vs Profile vs Groups

Companies often opt for Facebook Fan pages to support their Marketing Strategies. In fact, Facebook’s terms of use say that businesses must have a Fan page rather than a profile, as Facebook profiles are restricted to individuals. But there are ways around Facebook’s restriction, such as having company executives host the Facebook profile.

Marketing Productivity in Social Media

Ask a Marketing Expert drew several top experts, Steven White from UMass-Dartmouth and Barry McLawhorn, a social media consultant, to discuss the issue of how social media affects marketing productivity. Interesting discussion.

How to Use Social Media in Your Innovation Strategy

Listening to Social Media conversations not only helps you manage your online reputation, it can be invaluable in informing development of new products and modifications to existing ones.

5 Reasons you DON’T Need a Website

A website MAY be a valuable addition to your marketing strategy, but there are 5 issues you should consider before embarking on a website: 1) they are expensive; 2) the internet is cluttered with websites, so yours will be hard to find; 3) they take time; 4) your target market may NOT be searching for you online; 5) a website may not FIT your marketing strategy.

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