Have a great idea? Do you see yourself as the next Mark Zuckerberg (Facebook), Biz Stone (Twitter), or Steven Jobs (Apple) with a multi-billion dollar company? Innovation not only creates wealth for individuals, it fuels the economy — most employment comes from innovative companies. Yet, nearly ALL innovative products fail. In fact, Zuckerberg, Stone, and [...]
Influence in social media is the grease that makes your social media marketing strategy work, but do you know how to effectively employ influence?
Yesterday, a disgruntled customer took hostages at the Discovery Channel creating a crisis that ended in his death and created chaos for a Washington, DC suburb. All the media attention probably didn’t do the station’s marketing strategy much good either.
Ask a marketing question …. answer a marketing question. Its a fun and informative way to share information and improve your marketing strategy.
Understanding how influence works is a key element affecting marketing strategy? Have you identified key influencers of your brand? How do you track and motivate your influencers?