Deciding on a theme for your new blog can be an adventure — it’s certainly one of my favorite parts of building a new blog. But, before you rush out to look at cool designs, map out what your blog should look like and what you’re going to put in it. Finding a WordPress theme [...]
Installing the code to create a Google Analytics account is an important part of running a profitable website. Tracking traffic is a critical step in understanding visitors to the site — what they find valuable, how they navigate the site, where they come from. Google Analytics is critical for increasing the traffic to your site. [...]
WordPress Themes are Important (so are all themes) To see why WordPress Themes are important, let’s take a look at what a Theme does for you: Branding – developing an consistent color scheme, logo, graphics, and layout is an important part of developing a brand. Brands imply trust, character, and personality to consumers. Changing your [...]
We had a very busy session of Ask a Marketing Expert on Friday. One thing I’ve noticed in recent sessions is that several people have posted after the official end of the Ask a Marketing Expert session. It is GREAT and I’d encourage you to continue posting your great answers — even if the session [...]
Comments on Zintro site I just got this request for comment, so I’m throwing it out to the group. Zintro is a platform like Ask a Marketing Expert, only continuous, more like Quora. they have 22 k experts in the network. Comments? Cherie Tripp Lejeune Interesting. They seem to be searching for experts in a [...]
Not only are changes happening to advertising on TV, but television viewing is fundamentally different than it was before and today’s children will not be making the same television consumption decisions as we have. Examples are Backchannelmedia, which makes TV clickable, addressable advertising, and online viewing.
As the week draws to a close, I’d like to recap topics in marketing strategy that we covered this week and maybe talk a little about what I hope to do next week.
Yesterday, I blogged about why your marketing strategy doesn’t need a website. I pretty much got massacred in several social networks for my audacity in suggesting 5 reasons why a website didn’t fit your strategy.