viral marketing - Hausman Marketing Letter

Viral Marketing: 7 Elements in the Anatomy of a Buzzzzzz

July 11, 2011 by Angela Hausman, Ph. D. 4 Comments

Viral marketing involves spreading your message quickly through your target market. Social media is considered a particularly fertile area because of the potential for viral marketing to amplify your message. Also called buzz marketing, viral marketing gets its name because it spreads through a population much like a virus – from person to person. Viral [...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: buzz marketing, Google, social media, social media marketing, viral marketing, WOM

Most Successful Online Marketing Strategy: SEO, Social Media Optimization (SMO), Affiliate, or Paid Search?

December 22, 2010 by Angela Hausman, Ph. D. 13 Comments

A great question was posted on Quora and the answers are great. I thought I’d share them with you. Happy Holidays. Answer from Steve Wiideman: Steve Wiideman, Creative Search Strategist I think the best answer to this question is “yes” or “all of the above”. Depending on your industry and niche, you mind find better [...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: affliate marketing, blogging, conversion, engagement, marketing, marketing objectives, Marketing Strategy, media buying, metrics, niche, professional, public relations, ROI, SEO, SMO, social media, social media optimization, target market, viral marketing

Facebook Marketing Strategy: Let Facebook Do Your Shopping

November 11, 2010 by Angela Hausman, Ph. D. 6 Comments

Now retailers have even more reason to make Facebook part of their Holiday Marketing Strategy — gift cards on your wall. It’s a fun, fast way to send real gifts to your friends even if your relationship is largely virtual or separated by miles.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, Amazon, Apple, corporate social responsibility, early adoptors, eGift Social, facebook, Facebook Fan Pages, friends, gift cards, Holiday Marketing Strategy, holiday shopping, KMart, marketing, Marketing Strategy, public relations, Sears, Starbucks, Target, viral marketing, wall posts

Facebook Business Marketing: Fan Page vs Profile vs Groups

November 7, 2010 by Angela Hausman, Ph. D. 14 Comments

Companies often opt for Facebook Fan pages to support their Marketing Strategies. In fact, Facebook’s terms of use say that businesses must have a Fan page rather than a profile, as Facebook profiles are restricted to individuals. But there are ways around Facebook’s restriction, such as having company executives host the Facebook profile.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: brand, Coca Cola, Disney, e-commerce, facebook, Facebook Business Marketing, Facebook Group Page, Fan Page, marketing, Marketing Strategy, Profile Page, Starbucks, viral marketing, YouTube

Facebook Business Marketing

November 5, 2010 by Angela Hausman, Ph. D. 10 Comments

Fan Page … Profile Page … Group ?????? Which is best for your Facebook marketing strategy?

Even though the question is simple — the answer is anything but simple. The best Facebook Business Marketing Strategy is muddled and depends on your marketing goals, your target market, and your industry.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: brand, business marketing, companies, customers, engagement, facebook, Fan Page, feedback, influence, interact, Like, marketing, marketing goals, Marketing Strategy, strategy, Target, target market, viral, viral marketing

Marketing Strategy: 3 Steps to Building a Better Brand

September 22, 2010 by Angela Hausman, Ph. D. 7 Comments

Brand strategy, when used as part of an overall marketing strategy, can be the most important aspect in the success of your business. The reason is simple. People use Brand as a shortcut. It implies not only quality and other reputational elements, it equates to a personality for your brand.

Filed Under: Innovation Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, brand, brand equity, brand image, brand loyalty, celebrities, competition, consumer segmentation, consumers, durability, GoDaddy, Innovation Marketing, innovativeness, iPod, logo, marketing, Marketing Strategy, packaging, performance, quality, reputation, social media, styling, target market, usability, viral marketing

Cutting Through the Clutter: Marketing Strategy

September 20, 2010 by Angela Hausman, Ph. D. 8 Comments

The marketing landscape is getting more and more cluttered everyday. Adding to traditional media, you now have cable networks, XM radio stations, online newspapers, and literally hundreds of social networks competing for viewer eyeballs. Fragmentation in the media has made it harder and harder for businesses to get their message to consumers; making it difficult to reach their marketing strategy goals.

Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, advertising clutter, brands, buzz marketing, capturing influencers, celebrities, combining traditional advertising with social media, consumers, corporate message, facebook, field of experience, fragmentation in the media, influencers, integrated marketing communication, marketing, marketing communications, Marketing Strategy, marketing strategy goals, message, selective attention, selective retention, social media, social networks, traditional media, tweet, viral marketing

The Social Media Joke

September 6, 2010 by Angela Hausman, Ph. D. 5 Comments

Recently, there’s been a heated discussion based on the premise that social media is a joke. The group is mixed as to whether social media is a valid marketing strategy or a modern version of the Emperors New Clothes.

Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, brand, brands, communities, community, fans, followers, linkedin, marketing, marketing communication, Marketing Research, recall, ROI, social media, social network marketing, social networks, viral marketing, virtual communities

Marketing Strategy: Influence

July 29, 2010 by Angela Hausman, Ph. D. 16 Comments

Understanding how influence works is a key element affecting marketing strategy? Have you identified key influencers of your brand? How do you track and motivate your influencers?

Filed Under: Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, Alexa, brand, facebook, influence, Klout, market research, marketing, Marketing Strategy, social network marketing, social networks, target market, twitter, viral marketing, Weight Watchers, word of mouth, word of mouth advertising

Ask an Expert Friday

June 25, 2010 by Angela Hausman, Ph. D. 3 Comments

Go to my Facebook Wall (http://Facebook.com/angela.hausman). Click “Like It” and then post any single marketing or social networking question on my wall. Ask about marketing, marketing research, social networking, marketing analytics, customer relationship marketing, advertising, marketing strategy … anything.

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, brand image, brand management, business relationships, buzz marketing, communication, customers, dependence, engagement, influence, integrated marketing communication, integrated marketing solutions, loyalty, marketing, Marketing Research, Marketing Strategy, media, media buying, pr, promotion, promotions, public relations, social influence, social networking, target market, target markets, viral marketing

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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