Don’t believe me when I say viral marketing is a myth? Suckered in by a digital marketing wannabe promising viral marketing campaigns? Don’t fall for that trap!
Viral marketing involves spreading your message quickly through your target market. Social media is considered a particularly fertile area because of the potential for viral marketing to amplify your message. Also called buzz marketing, viral marketing gets its name because it spreads through a population much like a virus – from person to person. Viral […]
A great question was posted on Quora and the answers are great. I thought I’d share them with you. Happy Holidays. Answer from Steve Wiideman: Steve Wiideman, Creative Search Strategist I think the best answer to this question is “yes” or “all of the above”. Depending on your industry and niche, you mind find better […]
Now retailers have even more reason to make Facebook part of their Holiday Marketing Strategy — gift cards on your wall. It’s a fun, fast way to send real gifts to your friends even if your relationship is largely virtual or separated by miles.
Brand strategy, when used as part of an overall marketing strategy, can be the most important aspect in the success of your business. The reason is simple. People use Brand as a shortcut. It implies not only quality and other reputational elements, it equates to a personality for your brand.