Traditional Media and Social Media: It’s NOT a Choice

combining traditional media and social media

Social media (or new media) gets so much hype and traditional media is just so easy to bash that we forget both have their place (and tactics). The real problem comes when businesses rely solely on traditional media, especially when they ignore what’s being said about their brands on social media, or when they use […]

Social Media Boon or Bust for Small Businesses?

social media boon

Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants (enterprise businesses). With the recent change in organic reach at Facebook, is that still true? Is social media a boon or bust for small business? […]

Finding a GOOD Content Marketing Agency

real-time social media analytics

Many of you may be looking for a good content marketing agency or hoping to hire an employee or 2 to do content marketing for your firm. That’s because Google, in its infinite wisdom has primarily replaced old SEO tactics with content marketing. As an agency offering content marketing, I’m thrilled, but it may leave […]

The Content Marketing Game

social media marketing

Changes to the Google Algorithm make content marketing the hub of your SEO strategy. Do you have a sound content marketing strategy to compete in this new world? If not, here are some thoughts to get you started. The content marketing game  My buddy, Peter over at SocialEars, created this infographic on how to effectively […]