What are you thankful for this year? Please add your own to my list of the 5 things I’m thankful for in marketing this year.
Pinterest introduced metrics a few months ago and hopefully, you’ve verified your site so you’re getting them. But, what Pinterest metrics should you monitor and which are useless?
Changes to the Google Algorithm make content marketing the hub of your SEO strategy. Do you have a sound content marketing strategy to compete in this new world? If not, here are some thoughts to get you started. The content marketing game My buddy, Peter over at SocialEars, created this infographic on how to effectively […]
A couple of new studies show the impact of social media doesn’t stop when folks jump off their computers — they buy more offline, too.
Last week I participated in a discussion on the CMO group in LinkedIn regarding whether websites were old school and blog sites new school (Posted by John Tantillo, PhD). Here’s my comment on that topic: Angela Hausman • Good questions, John. I think it depends. For well-known brands, like Apple and Macy’s, consumers likely search for them. But, […]
Event planning is different with social media In the past, influencers were local celebrities and the media. Today, influencers include those with significant online influence. As evidence of this monumental shift, NASA held a special launch event for those influential on Twitter. Theaters experiment with having Twitter sections to allow for live Tweets. Press conferences […]