at the Intersection of Marketing and Social Media
To truly understand social media analytics, you really need a little background on how social media functions in a marketing context. Some of you are likely very familiar with this and can just skip to the next section. For the rest of you, here’s a little primer on how social media marketing works. Social media [...]
Many folks don’t even consider a blog part of your social media strategy and there are lots of social media folks putting together social media strategies that don’t include a blog. But, that’s a mistake! A blog is a critically important elements of your social media strategy. Not only does it anchor the rest of [...]
It’s been a long time (in social media years) since I posted about cool social media tools and I thought it was about time to update since new social media tools emerge all the time. This list of my favorite social media tools contains a few from last time, along with some new ones. Most [...]
In social media, we’ve always said the first rule is that you have to be present. Your customers are online and, if you fail them, their more likely to complain on Facebook or Twitter than to pick up the phone or register their complain on your website. That’s why we say you must be present [...]
One of the big problem getting analytics, especially on image platforms like Pinterest and Instagram, is that existing social media analytics are text based, versus image based. With the rise of visual platforms, getting Pinterest analytics is increasingly important. Pinterest analytics Recall from a previous post, Pinterest drives more traffic to your site than other [...]
Social media is a fabulous market research tool! It allows you to step into everyone’s living room and hear the kinds of conversations they have around their dining room every night (well, assuming people still HAD conversations around their dining table). Social media as market research Businesses seem to always think about social media as [...]
We all KNOW content marketing is the key to building and sustaining a network that generates sales or leads for your organization. But, how effective IS your content marketing strategy? Ineffective Content Marketing Based on their study, Marketo finds most firms feel their content marketing could use a shot of espresso — to supercharge their [...]
You’ve probably heard a lot of buzz recently about the huge impact of video content on social media marketing success. Video content is SO successful, because visitors LOVE visual content. So, today, I’m going to share some secrets of how to create video content that rocks your social media marketing. OK, so I’m NOT an [...]
Market research is often undervalued in companies and is often one of the first things eliminated when times are tough. But, that’s the wrong attitude. Market research is crucial for uncovering marketing opportunities. Consider the humble minivan — only the MOST successful new car concept in many years. This car concept generate billions of dollars [...]
Yesterday, I moderated a panel discussion on Digital Innovations at Digital East. Since the panel consisted of Mashable, Slate, BIA/Kelsey, and Geeknet, it’s no wonder our session centered on Social Media.
Using the hashtag, I’ve Storified reports on transformative social media from attendees.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…
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