Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants (enterprise businesses). With the recent change in organic reach at Facebook, is that still true? Is social media a boon or bust for small business? […]
Many of you may be looking for a good content marketing agency or hoping to hire an employee or 2 to do content marketing for your firm. That’s because Google, in its infinite wisdom has primarily replaced old SEO tactics with content marketing. As an agency offering content marketing, I’m thrilled, but it may leave […]
What are you thankful for this year? Please add your own to my list of the 5 things I’m thankful for in marketing this year.
Pinterest introduced metrics a few months ago and hopefully, you’ve verified your site so you’re getting them. But, what Pinterest metrics should you monitor and which are useless?
Changes to the Google Algorithm make content marketing the hub of your SEO strategy. Do you have a sound content marketing strategy to compete in this new world? If not, here are some thoughts to get you started. The content marketing game My buddy, Peter over at SocialEars, created this infographic on how to effectively […]
A couple of new studies show the impact of social media doesn’t stop when folks jump off their computers — they buy more offline, too.
Last week I participated in a discussion on the CMO group in LinkedIn regarding whether websites were old school and blog sites new school (Posted by John Tantillo, PhD). Here’s my comment on that topic: Angela Hausman • Good questions, John. I think it depends. For well-known brands, like Apple and Macy’s, consumers likely search for them. But, […]