Website Security

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Website Security is a MAJOR concern. Even the White House and Pentagon websites experience security breaches. While it’s impossible to achieve total website security, simple steps make it harder for malicious hackers to gain access to private areas of your website.  If you run an ecommerce site, getting hacked is particularly serious, as the hackers [...]

Google Analytics: Learning from Your Metrics

metrics guide success

Understanding your website traffic is the first step in driving more traffic to your website.  And analytics are the name of the game in 2012 social media.  Gone are the days when social media marketing success can just happen without this kind of understanding. I use Google Analytics, as it’s free and produces a variety [...]

5 Reasons you DON’T Need a Website

A website MAY be a valuable addition to your marketing strategy, but there are 5 issues you should consider before embarking on a website: 1) they are expensive; 2) the internet is cluttered with websites, so yours will be hard to find; 3) they take time; 4) your target market may NOT be searching for you online; 5) a website may not FIT your marketing strategy.

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