Why is content marketing in social media different than in traditional media? Because you don’t have the currency you get from paying for programming or subsidizing print media.
Marketing is Dead Yesterday, I wrote my commentary on a recent HBR post proclaiming Marketing IS Dead with some well-reasoned evidence that MARKETING IS NOT DEAD. You might want to check out those comments, here, but please don’t waste your time reading the HBR post — it’s utter nonsense. What support did the author offer […]
That’s the headline from a recent HBR (HARVARD BUSINESS Review) article — Marketing is Dead!. Huh? Have the bean counters at HBR finally LOST their marbles? Marketing? Dead? Do they propose transitioning from capitalism to a command economy, such as the one rejected by the former Soviet Union and even China finds untenable? Because, without […]
How do you create social media marketing success? I guess that depends on how you measure social media marketing success. And, using the metrics from traditional media marketing isn’t the answer. Those of you who read my post regularly probably already know this from earlier posts, but keep reading because I’m adding some new stuff […]
Last week, I gave you 16 ways social media marketing is different from traditional marketing. Now, it seems, I’ve started a trend of others posting on this topic. Inbound marketing, is really just a collection of tools designed to DRIVE targeted traffic to your website and most of these tools fit the overall notion of […]
Understanding these differences between traditional media and social networking is key to social media marketing success.
Some businesses, like Starbucks, really GET social media marketing, but most firms seem forever bound in the paradigm of traditional media marketing. I’m constantly reminded of how different social media marketing is by how inept some companies are in employing it. And, a recent study of 1000s of users in 60 countries shows they don’t […]
Integrating social media into your existing media — advertising and public relations, is challenging. But, without integration across platforms you risk diluting your brand, wasting marketing efforts, and lower sales. This topic came up yesterday in our discussion with Mari Smith, who paid a visit to my social media marketing class yesterday and Jason Falls, […]