at the Intersection of Marketing and Social Media
Marketing is Dead Yesterday, I wrote my commentary on a recent HBR post proclaiming Marketing IS Dead with some well-reasoned evidence that MARKETING IS NOT DEAD. You might want to check out those comments, here, but please don’t waste your time reading the HBR post — it’s utter nonsense. What support did the author offer [...]
That’s the headline from a recent HBR (HARVARD BUSINESS Review) article — Marketing is Dead!. Huh? Have the bean counters at HBR finally LOST their marbles? Marketing? Dead? Do they propose transitioning from capitalism to a command economy, such as the one rejected by the former Soviet Union and even China finds untenable? Because, without [...]
How do you create social media marketing success? I guess that depends on how you measure social media marketing success. And, using the metrics from traditional media marketing isn’t the answer. Those of you who read my post regularly probably already know this from earlier posts, but keep reading because I’m adding some new stuff [...]
Last week, I gave you 16 ways social media marketing is different from traditional marketing. Now, it seems, I’ve started a trend of others posting on this topic. Inbound marketing, is really just a collection of tools designed to DRIVE targeted traffic to your website and most of these tools fit the overall notion of [...]
Major Differences Between Social Media and Traditional Media These differences aren’t just interesting — understanding how social media is different from traditional media has a major impact on whether you’re successful with social media. Run your social media campaign like your traditional media campaign and you’re likely to see more damage to your brand reputation [...]
Some businesses, like Starbucks, really GET social media marketing, but most firms seem forever bound in the paradigm of traditional media marketing. I’m constantly reminded of how different social media marketing is by how inept some companies are in employing it. And, a recent study of 1000s of users in 60 countries shows they don’t [...]
Integrating social media into your existing media — advertising and public relations, is challenging. But, without integration across platforms you risk diluting your brand, wasting marketing efforts, and lower sales. This topic came up yesterday in our discussion with Mari Smith, who paid a visit to my social media marketing class yesterday and Jason Falls, [...]
Wow, the marketing communication landscape has changed with the dominance of social media marketing, which is growing dramatically and use is expected to quadruple by 2015. Social networks like Facebook with 750 Million users, Twitter, with 200 Million users, and even newbie Google Plus, which gained over 30 million users in less than a month [...]
Social networks are collections of folks who want to build and maintain a relationship. Social media is a communication channel. Social networks are collections of folks who want to talk about their lives, share photos of their kids, find out what their friends are doing … Social networks stand in for the communities we enjoyed [...]
Motivating Consumers to Spread Your Message In traditional media, TV and radio stations, newspapers, magazines … all got paid to carry your message. So, when you wanted to offer a coupon to get customers to buy that overstock of frozen peas that are taking up space in your freezer case, you contacted them, paid them [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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