This installment of the Definition of Marketing Series defines marketing strategy. The Definition of Marketing Strategy also highlights how marketing strategy supports the success of the firm and elements forming a Marketing Strategic Plan. I’ve also provided resources for those wanting to know more about marketing strategy.
Services require different marketing strategies and these strategies differ based on whether you’re providing unskilled, skilled, or professional services. Marketing strategies revolve around the nature of price competition, how consumers evaluate the service, and credibility developed by the service provider in matching the service to the market.