Psychographics help construct buyer personas, which help you better position your brands and market them more effectively.
First, let’s take a look at brand marketing so we’re all on the same page. Let’s start with, what is a brand? According to the American Marketing Association, a brand is: name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of […]
Facebook Posts It’s really hard to ignore Facebook in your social media marketing strategy. With over 1 Billion users spending over 10 BILLION minutes per day on Facebook – a whopping 12 1/2 minute per users. But, do you know how to optimize your Facebook ROI by crafting a killer Facebook post? Well, here’s your […]
I get lots of comments and questions about an old post on perceptual mapping. I think this is great. It means folks are using these predictive analytics to optimize their business. But, it makes me realize there’s a lot I left out of that original post on perceptual mapping. So, here’s the continuation of that […]