at the Intersection of Marketing and Social Media
Facebook Posts It’s really hard to ignore Facebook in your social media marketing strategy. With over 1 Billion users spending over 10 BILLION minutes per day on Facebook – a whopping 12 1/2 minute per users. But, do you know how to optimize your Facebook ROI by crafting a killer Facebook post? Well, here’s your [...]
I get lots of comments and questions about an old post on perceptual mapping. I think this is great. It means folks are using these predictive analytics to optimize their business. But, it makes me realize there’s a lot I left out of that original post on perceptual mapping. So, here’s the continuation of that [...]
Interesting graphic today from HubSpot on how marketing is loveable. I’m not sure when marketing became a 4 letter word, but I agree marketing spruced up its image with the rise of social media. Of course, understand that only a small fraction of most company’s marketing spend is for social media — and much of [...]
Actually, this post comes from a question I was asked last night at a startup event in DC – What are the TOP 5 Marketing Mistakes companies make? This is an absolutely fabulous question, so I thought I’d share my answer with your today. Whether you’re using social media marketing strategies or traditional marketing strategies, [...]
Great Session of Ask a Marketing Expert on Friday. Topics included Tynt, an anti-plagarism tool, SEO, and how using a free blog hosting can cost you.
Facebook has made some great changes over the last week or so — and these should give your social media marketing a great boost. The first change is the Facebook Questions App and the second Facebook change involves new editing features. New Facebook Questions App Facebook questions give businesses the opportunity to ask their fans [...]
So, you’ve got your social media marketing strategy in place and have started working on posts and updates and doing all the things outlined in your social media marketing strategy plan. You’re busy engaging customers, writing great content, and sharing across multiple social platforms, but nothing seems to be happening to your bottom line ! [...]
Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…
Hausman Marketing Letter is Stephen Fry proof thanks to caching by WP Super Cache
Google+
العربية