Segmenting and Target Marketing: Psychographics

perceptual map

Psychographics help construct buyer personas, which help you better position your brands and market them more effectively.

5 Easy Steps to Successful Brand Marketing


First, let’s take a look at brand marketing so we’re all on the same page. Let’s start with, what is a brand? According to the American Marketing Association, a brand is: name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of […]

Optimize Content Marketing Strategy in 7 Steps

digital marketing funnel

Here are 7 easy steps to optimize content marketing strategy for your business.

9 Essential of Content Marketing

content marketing versus link building for SEO

What do you need to know in building your content marketing strategy?

Content Marketing: Making Your Content Great

content marketing strategy

Do you know HOW to create a robust content marketing strategy? Does your content marketing support both your target market needs and your own branding goals?

Social Media Marketing Success: Content Marketing

content marketing

content marketing is the key to social media marketing success. Good content marketing provides value to visitors and makes sharing easy.

9 Tips for Crafting a Killer Facebook Post

facebook like

Facebook Posts It’s really hard to ignore Facebook in your social media marketing strategy. With over 1 Billion users spending over 10 BILLION minutes per day on Facebook – a whopping 12 1/2 minute per users. But, do you know how to optimize your Facebook ROI by crafting a killer Facebook post? Well, here’s your […]

Perceptual Mapping: Beyond the Basics

perceptual map

I get lots of comments and questions about an old post on perceptual mapping. I think this is great. It means folks are using these predictive analytics to optimize their business. But, it makes me realize there’s a lot I left out of that original post on perceptual mapping. So, here’s the continuation of that […]