Next week I plan a series of posts on measuring ROI and using other elements of a marketing dashboard in strengthening marketing strategies. As always, your comments and suggestions are valued. If you have suggestions for topics, I’d love to hear them. I also encourage you to post links to other discussions of topics related to posts.
Filed Under: Ask a Marketing Expert, Innovation Marketing, Marketing Strategy, Social Marketing Tagged With: ask a marketing expert, Bartiromo, brands, economic recovery. strong economy, economists, GE, Innovation Marketing, innovative, innovative ideas, Intel, listening, market, market segment, market segmentation, marketing, marketing dashboard, Marketing Strategy, Michael Mandel, new products, perceptual maps, product, product market grid, profitable services, reputation, Richard Florida, ROI, service blueprinting, social media, strategy, successful innovations, target market