at the Intersection of Marketing and Social Media
I ran across this infographic on running a successful Facebook contest yesterday and I thought I’d share it with all of you, along with my comments, of course. Facebook Contest Strategy: Before you start a Facebook contest, figure out what you hope to accomplish. Will your Facebook contest create more engagement? Will the Facebook contest encourage [...]
B2B social media marketing (business to business) is similar to marketing to consumers in many respects, but different in strategic ways. Let’s take a look at how to maximize the return of your B2B social media marketing. B2B Social Media Marketing – Similarities In B2B social media marketing you’re trying to reach other businesses rather [...]
SMART goals drive business success. SMART goals are the key element of your marketing strategy and form the basis for every tactic employed by the firm. But, are your goals SMART? SMART is an acronym for: Specific Measurable Attainable Realistic Timely Here’s an example of a SMART goal: In the next 4 months (timely), we [...]
Not everything you do to help make money blogging is done from your blog — some things are done offline to support your blogging success. And a newsletter is a great way to create engagement with blog visitors, gather email addresses for a mailing list, and drive traffic back to your sales page. Here’s my [...]
Social Media Tips from Guy Kawasaki Great meeting with Guy Kawasaki recently and learning his social media tricks of the trade and tools he uses to engage Fans and Followers in social media. For those of you who don’t know him, Guy Kawasaki is the former chief evangelist at Apple Computer and co-founder at Alltop. [...]
SEO for Beginners: What is SEO? SEO is an acronym for Search Engine Optimization. Another term you’ll hear a lot in this area is SERPs, which stands for Search Engine Results Page. The reason SEO translates into profit is that consumers will normally select links on the first page of the results — commonly the [...]
Well, it’s been awhile, but the book is coming along and I’m committed to finishing it this summer. Meanwhile, the 1st chapter is ready for comments, so take a moment and download your copy today — it’s FREE. What is Social Media Marketing? The first chapter is a great introduction to the book. Chapter [...]
Is social media marketing successful? That was the question posed by a new infographic shared on Mashable yesterday. And, it continues the debate on whether social media marketing works on a single dimension — ROI. While the title questions the success of social media marketing efforts, the data inside seem to show marketing folks have [...]
What is Social Media Marketing? That’s a stupid question, you say. Of course I know what social media marketing is. It’s marketing on social networks like Facebook, Twitter, and Google+. But, you’d be WRONG! Social networks are simply CHANNELS for marketing your brand. Sure, they look different on the surface, but underneath, they’re just channels [...]
Last week, I shared Michael Stelzner’s annual report on the state of social media marketing from Social Media Examiner. Today, I’d like to share another take on what’s going on in social media marketing now with a cool infographic (and you guys who read my blog frequently, know how much I love infographics). So, enjoy the [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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