As economic times have strained purse strings in organizations, you hear the word accountability bandied around more and more. Before adding anything to a marketing strategy plan, its ability to produce tangible, quantifiable results is required.
at the Intersection of Marketing and Social Media
As economic times have strained purse strings in organizations, you hear the word accountability bandied around more and more. Before adding anything to a marketing strategy plan, its ability to produce tangible, quantifiable results is required.
"Your posts helps me a lot to catch up current online trend and see perspectives from the academics". -- Juyoung, Samsung Electronics
"You have a very impressive background and are an excellent writer. You are a true credit to the marketing profession in an era where education and experience seem to be taken for granted." -- Jeff Sheehan, CEO Sheehan Media
I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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