Social Media Content : Pinterest Do you know how to fold a fitted sheet? Well, for a long time I did a less than stellar job in that department until one day, on Facebook, a friend of mine ‘pinned’ a four-step image, visual aid for the less fortunate of us in these important matters. That’s [...]
Social Networking Salary Guide Demand for social media employees is growing rapidly, driving up salaries — but not enough, according to Maggie McGary. And the situation is much worse for women in social media marketing, than men; confirming the glass ceiling still exists. The problem is there’s lots of supply for all those social media [...]
More businesses are adding social media marketing to their arsenal, yet some report limited results. Some catastrophes occurred. So, what explains so much social media marketing failure?
Whew, we made it through the outline and first 4 chapters of the new social media marketing book we’re writing. The book is organized around my post of the top 7 skills you need in your social media marketing manager. Basically, the book teaches those 7 skills, plus a little more. We’re using a lot [...]
Keys to the success of Barack Obama’s campaign were not simply in his use of a variety of social media, but that he used them RIGHT. He recognized that his social network didn’t owe him something, he owed them something. This is the way to construct a social media campaign to support your marketing strategy.