Why Predictive Analytics is Better than Stuffing with Turkey

predictive analytics

Yum. Maybe I’m just channeling Thanksgiving — which is only a few days away, but this title just jumped into my head as I was working on today’s edition of Analytics in Action. What do predictive analytics and stuffing have in common — probably nothing, but you know the yummy goodness of stuffing with your […]

How A Great Story Spreads Your Content?

social media analytics

A great story always had the power to drive engagement, promote word of mouth, and help spread your message. Remember the old commercials for Country Crock Margarine where you only saw the hands of the actors. Over a series of commercials we saw the couple move from dating to marriage to parenthood. We almost felt […]

Getting Customers to Your E-Commerce Store

social media marketing

This is a guest post by Carlo Pandian Attracting people to your e-commerce store isn’t as easy as you might think. Chances are, by the time you’re reading this, you’ve splashed out on the platform that’s best for your product and you’ve invested in some good networking opportunities. Now, all you’ve got to do is […]

Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising

social media analytics

Traditional advertising just doesn’t work in social media — at least that’s what most folks working in this area believe. And, I agree with them. Using social networks as a tool for blasting noise, self-promotion, and generally disrupting the flow of conversation can devastate your brand. Even using Facebook ads (or newer LinkedIn ads) is […]

Is Social Media KILLING Brands?

social media killing brands?

That’s the finding of Don Shultz and Martin Block of Northwestern University. Based on a massive study comprised of data from over 10 years, these professors show evidence that social media is killing brands. Stop the Presses Social media killing brands !!!!!!! Their finding suggest businesses should SHUT down their social media and dampen the […]

Social Media Marketing: The Art and Science of Building a Brand

social media marketing: the art and science of building a brand

Well, it’s been awhile, but the book is coming along and I’m committed to finishing it this summer.  Meanwhile, the 1st chapter is ready for comments, so take a moment and download your copy today — it’s FREE.   What is Social Media Marketing? The first chapter is a great introduction to the book.  Chapter […]