A great story always had the power to drive engagement, promote word of mouth, and help spread your message. Remember the old commercials for Country Crock Margarine where you only saw the hands of the actors. Over a series of commercials we saw the couple move from dating to marriage to parenthood. We almost felt […]
Pinterest introduced metrics a few months ago and hopefully, you’ve verified your site so you’re getting them. But, what Pinterest metrics should you monitor and which are useless?
This is a guest post by Carlo Pandian Attracting people to your e-commerce store isn’t as easy as you might think. Chances are, by the time you’re reading this, you’ve splashed out on the platform that’s best for your product and you’ve invested in some good networking opportunities. Now, all you’ve got to do is […]
Traditional advertising just doesn’t work in social media — at least that’s what most folks working in this area believe. And, I agree with them. Using social networks as a tool for blasting noise, self-promotion, and generally disrupting the flow of conversation can devastate your brand. Even using Facebook ads (or newer LinkedIn ads) is […]
That’s the finding of Don Shultz and Martin Block of Northwestern University. Based on a massive study comprised of data from over 10 years, these professors show evidence that social media is killing brands. Stop the Presses Social media killing brands !!!!!!! Their finding suggest businesses should SHUT down their social media and dampen the […]
Well, it’s been awhile, but the book is coming along and I’m committed to finishing it this summer. Meanwhile, the 1st chapter is ready for comments, so take a moment and download your copy today — it’s FREE. What is Social Media Marketing? The first chapter is a great introduction to the book. Chapter […]
This is a guest post by Alia Haley Tips for Marketing Your Start-up The virtual world completely changed the way we conduct business and way we plan marketing strategies and implement them. The beauty of the virtual world is that you get product visibility for a very low price. Gone are the days when product […]
This week I’ll begin a series of posts on Return on Investment (ROI). I’ve devoted a lot of space on this blog to discussing ROI , because it’s a critical topic. Most recently, I posted concerns that social media marketing isn’t generating the kind of ROI users hoped for. ROI is a perennial question asked […]