at the Intersection of Marketing and Social Media
This is a guest post by Carlo Pandian Attracting people to your e-commerce store isn’t as easy as you might think. Chances are, by the time you’re reading this, you’ve splashed out on the platform that’s best for your product and you’ve invested in some good networking opportunities. Now, all you’ve got to do is [...]
Traditional advertising just doesn’t work in social media — at least that’s what most folks working in this area believe. And, I agree with them. Using social networks as a tool for blasting noise, self-promotion, and generally disrupting the flow of conversation can devastate your brand. Even using Facebook ads (or newer LinkedIn ads) is [...]
That’s the finding of Don Shultz and Martin Block of Northwestern University. Based on a massive study comprised of data from over 10 years, these professors show evidence that social media is killing brands. Stop the Presses Social media killing brands !!!!!!! Their finding suggest businesses should SHUT down their social media and dampen the [...]
Well, it’s been awhile, but the book is coming along and I’m committed to finishing it this summer. Meanwhile, the 1st chapter is ready for comments, so take a moment and download your copy today — it’s FREE. What is Social Media Marketing? The first chapter is a great introduction to the book. Chapter [...]
This is a guest post by Alia Haley Tips for Marketing Your Start-up The virtual world completely changed the way we conduct business and way we plan marketing strategies and implement them. The beauty of the virtual world is that you get product visibility for a very low price. Gone are the days when product [...]
This week I’ll begin a series of posts on Return on Investment (ROI). I’ve devoted a lot of space on this blog to discussing ROI , because it’s a critical topic. Most recently, I posted concerns that social media marketing isn’t generating the kind of ROI users hoped for. ROI is a perennial question asked [...]
OK, so you’ve been doing social media for awhile, but you’re just not seeing the lift promised by your social media team. You’re beginning to question your investment. Maybe social media just doesn’t work with your brand? Your market? Your industry? So, you gather the team together and ask, “Where’s my return on investment?” Sound [...]
We’ve all heard the slogans: The Customer is King The Customer is Always Right We’ve heard the stories about superior customer service — such as the passenger who tweeted his dissatisfaction and had the airline fix the problem while still in the air — and the horror stories of bad customer service. With the rise [...]
Some businesses, like Starbucks, really GET social media marketing, but most firms seem forever bound in the paradigm of traditional media marketing. I’m constantly reminded of how different social media marketing is by how inept some companies are in employing it. And, a recent study of 1000s of users in 60 countries shows they don’t [...]
We just finished our first semester of Students Helping Startups and it provided insights into how small businesses think about social media and uncovered reasons their social media marketing strategies fail (read more about the Students Helping Startups program here). Overcoming these problems will go a long way toward ensuring social media marketing success. BTW, [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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