Social Networking Salary Guide Demand for social media employees is growing rapidly, driving up salaries — but not enough, according to Maggie McGary. And the situation is much worse for women in social media marketing, than men; confirming the glass ceiling still exists. The problem is there’s lots of supply for all those social media [...]
As social media marketing matures, it’s becoming evident that things have to change. A lot of money is being spent, with little notion of what’s working and what isn’t. Chief among the changes required are marketers with the necessary skills. So, what are the skills necessary to be successful in social media marketing?
Wow ! This story sure created a lot of buzz when it hit the New York Times last week. A company’s SEO strategy revolved around poor customer service and bad product. Complaints voiced on Facebook, Twitter, and other social networking sites combined with complaints on complaint websites, like Rip Off Report, and other online negative comments got Mr. Borker’s company on the first page of a Google search for several product types he carries.
Service failure occurs when customers don’t get the kind of service they expect from your business. Incur enough service failures and your out of business. Service failure is serious not only because it drives away existing customers, but it encourages customers to retaliate against the business.
Is all social network marketing spam? Does social network marketing provide value to customers? To firms? What does the future hold for social network marketing?
“Ask an Expert” Friday was a huge success. Questions generated a spirited discussion among some of the top marketing leaders of today. Get your questions ready for next week’s installment of “Ask an Expert” Friday.
Go to my Facebook Wall (http://Facebook.com/angela.hausman). Click “Like It” and then post any single marketing or social networking question on my wall. Ask about marketing, marketing research, social networking, marketing analytics, customer relationship marketing, advertising, marketing strategy … anything.
In the 3rd installment of my series on business marketing relationships, I discuss power and influence in business marketing relationships. I discuss and give examples of several types of power and influence as well as references to read more about how these work in business marketing relationships. Finally, I provide some recommendations related to the use of power and influence within business marketing relationships.
In a discussion this weekend (with some folks from the WACCM, TOO group on Linkedin), someone asked me what the difference was between branding and buzz marketing. Here’s my response. Buzz marketing, also called viral marketing, is when a company does something — ie. an ad, a product placement, a product demonstration, etc — that [...]