social networking - Hausman Marketing Letter

Social Networking Salary: Media and Marketing

February 16, 2012 by Angela Hausman, Ph. D. 18 Comments

social media marketing salaries; customer relationship management

Social Networking Salary Guide Demand for social media employees is growing rapidly, driving up salaries — but not enough, according to Maggie McGary. And the situation is much worse for women in social media marketing, than men; confirming the glass ceiling still exists. The problem is there’s lots of supply for all those social media [...]

Filed Under: marketing jobs, Marketing Research, Social Marketing Tagged With: Branding, customer lifetime value, guide, hausman, hausman marketing, hausman marketing letter, market research, marketing, marketing letter, media, media salary, media salary guide, metrics, perceptual mapping, salary, salary guide, social, social media, social media and marketing, social media marketing, social media marketing strategy, social media salary, social networking, success

Top 7 Skills in Your Social Media Marketing Manager

May 21, 2011 by Angela Hausman, Ph. D. 25 Comments

Image: photostock / FreeDigitalPhotos.net

As social media marketing matures, it’s becoming evident that things have to change. A lot of money is being spent, with little notion of what’s working and what isn’t. Chief among the changes required are marketers with the necessary skills. So, what are the skills necessary to be successful in social media marketing?

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: effective social media, facebook, Forrester Research, social media marketing, social media marketing manager, social networking, twitter

I Can Get Google Page 1 if Customers Hate My Company Enough !

December 6, 2010 by Angela Hausman, Ph. D. 16 Comments

Wow ! This story sure created a lot of buzz when it hit the New York Times last week. A company’s SEO strategy revolved around poor customer service and bad product. Complaints voiced on Facebook, Twitter, and other social networking sites combined with complaints on complaint websites, like Rip Off Report, and other online negative comments got Mr. Borker’s company on the first page of a Google search for several product types he carries.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: algorithm, competitive advantage, complaints, customer satisfacation, facebook, Foursquare, Google, marketing, Marketing Strategy, Rip Off Report, search engine optimization, SEO, social media, Social network, social networking, twitter

Service Failure Destroys Your Marketing Strategy

August 12, 2010 by Angela Hausman, Ph. D. 12 Comments

Service failure occurs when customers don’t get the kind of service they expect from your business. Incur enough service failures and your out of business. Service failure is serious not only because it drives away existing customers, but it encourages customers to retaliate against the business.

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing, Uncategorized Tagged With: advertising, complaints, customer, customer defection, dashboard, dissatisfaction, lawsuit, marketing, Marketing Research, Marriott, promotions, retailers, retaliation, sales, service, service failure, Social network, social networking, social networks, Verizon

Spam is just like social network marketing

July 25, 2010 by Angela Hausman, Ph. D. 10 Comments

Is all social network marketing spam? Does social network marketing provide value to customers? To firms? What does the future hold for social network marketing?

Filed Under: Social Marketing Tagged With: customers, internet, marketing, multi-level marketing, retail, social media, social network marketing, social networking, social networks, spam, value

Successful “Ask an Expert”

June 26, 2010 by Angela Hausman, Ph. D. 2 Comments

“Ask an Expert” Friday was a huge success. Questions generated a spirited discussion among some of the top marketing leaders of today. Get your questions ready for next week’s installment of “Ask an Expert” Friday.

Filed Under: Customer Relationship Management, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, Cialis, marketing, Marketing Research, Marketing Strategy, pr, promotion, public relations, sales, social media, social networking, social networks

Ask an Expert Friday

June 25, 2010 by Angela Hausman, Ph. D. 3 Comments

Go to my Facebook Wall (http://Facebook.com/angela.hausman). Click “Like It” and then post any single marketing or social networking question on my wall. Ask about marketing, marketing research, social networking, marketing analytics, customer relationship marketing, advertising, marketing strategy … anything.

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, brand image, brand management, business relationships, buzz marketing, communication, customers, dependence, engagement, influence, integrated marketing communication, integrated marketing solutions, loyalty, marketing, Marketing Research, Marketing Strategy, media, media buying, pr, promotion, promotions, public relations, social influence, social networking, target market, target markets, viral marketing

Marketing Relationships (Part 3)

June 24, 2010 by Angela Hausman, Ph. D. 8 Comments

In the 3rd installment of my series on business marketing relationships, I discuss power and influence in business marketing relationships. I discuss and give examples of several types of power and influence as well as references to read more about how these work in business marketing relationships. Finally, I provide some recommendations related to the use of power and influence within business marketing relationships.

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: business relationships, conflict, dependence, influence, marketing, marketing relationships, Marketing Strategy, McDonalds, power, social influence, social networking, social networks

Branding versus Buzz Marketing

June 14, 2010 by Angela Hausman, Ph. D. 11 Comments

In a discussion this weekend (with some folks from the WACCM, TOO group on Linkedin), someone asked me what the difference was between branding and buzz marketing. Here’s my response. Buzz marketing, also called viral marketing, is when a company does something — ie. an ad, a product placement, a product demonstration, etc — that [...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, brand, brand image, brand loyalty, buzz marketing, integrated marketing communication, integrated marketing solutions, marketing, Marketing Strategy, social media, social networking, target market, viral marketing

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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