at the Intersection of Marketing and Social Media
Social media is changing — and analytics are leading this transformation. Yet, surprisingly, when I pitch my business to prospective clients, I’m shocked to find competitors never mentioned metrics or analytics when discussing their services. Or, they assess metrics that don’t lead to success of your social media marketing strategies — like #Fans/ Followers, Page [...]
That’s the headline from a recent HBR (HARVARD BUSINESS Review) article — Marketing is Dead!. Huh? Have the bean counters at HBR finally LOST their marbles? Marketing? Dead? Do they propose transitioning from capitalism to a command economy, such as the one rejected by the former Soviet Union and even China finds untenable? Because, without [...]
My new book — Social Media Marketing: The Art and Science of Building a Brand is full of ideas for building a strong brand using social media. Today, I’d like to share my top 5 tactics for building a strong brand through social media. BTW, I’m giving everyone a free copy of the first chapter, [...]
The future of social networks Lots of changes going on in social networks — the Facebook IPO on Friday (and subsequent 11% drop in share price on Monday), Lawsuits filed against Google (Antitrust) and Facebook (Privacy), new social platforms, including Pinterest further fragment the social landscape, and advertisers grow increasingly skittish about paying for online [...]
What is Social Media Marketing? That’s a stupid question, you say. Of course I know what social media marketing is. It’s marketing on social networks like Facebook, Twitter, and Google+. But, you’d be WRONG! Social networks are simply CHANNELS for marketing your brand. Sure, they look different on the surface, but underneath, they’re just channels [...]
Social Media Content : Pinterest Do you know how to fold a fitted sheet? Well, for a long time I did a less than stellar job in that department until one day, on Facebook, a friend of mine ‘pinned’ a four-step image, visual aid for the less fortunate of us in these important matters. That’s [...]
Recent changes in Google Analytics (merging webmaster tools into your analytics account), enhanced Facebook Insights, and impending metrics for Twitter mean you’re no longer wandering aimlessly; you have plenty of data to guide effective planning … or do you? Likely, the result is too much data — leaving you as much in the dark as [...]
Now that Google opened the floodgates on Google+, newbies are looking around asking themselves, “So, what’s the big deal about Google+? There’s not much going on here.” Well first, grab a copy of Chris Brogan’s book on using Google+ or check out numerous discussions, including my take on getting the most out of Google+. If [...]
Last post we talked about how to integrate social media with traditional media, which is critically important for supporting your brand and maximizing your ROI, but it’s also REALLY hard. Today, we have social media expert, Michael Stelzner, from Social Media Examiner talking to my social media marketing class at Howard University School of Business [...]
Specifically, the whole Netflix fiasco shows just what can happen when a firm doesn’t communicate with its customers. The company tried just automating their new 60% price hike with an email explaining the value to consumers and today’s mea culpa explaining the change would involve splitting into 2 unrelated websites requiring customers notify each when [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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