Recently, there’s been a heated discussion based on the premise that social media is a joke. The group is mixed as to whether social media is a valid marketing strategy or a modern version of the Emperors New Clothes.
The Social Media Joke
Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, brand, brands, communities, community, fans, followers, linkedin, marketing, marketing communication, Marketing Research, recall, ROI, social media, social network marketing, social networks, viral marketing, virtual communities
Social Media: Is Marketing Killing the Golden Goose?
Has the promise of social network marketing strategy been realized? For an increasingly large number of businesses, the answer is a resounding NO, according to a study by Deloitte.
Filed Under: Marketing Strategy, Social Marketing Tagged With: facebook, Flickr, marketing, Marketing Strategy, MySpace, social media, social network marketing, social network marketing strategy, social networks, twitter, viral
Marketing Strategy: Recap and Preview
Much of the week will be taken up reviewing several new tools introduced to help social media marketing efforts. I also have a post prepared to discuss several new social networks being introduced in the coming weeks and what they may mean for those using existing networks for marketing. If you have special topics you’d like to see covered, please contact me.
More Pricing Tools to Help Your Social Network Marketing Strategy
Pricing is an often ignored component of marketing strategy, yet it is important for its contribution to sales and profitability. Social network marketing strategy requires a subtle re-thinking of pricing and new pricing strategies.
Filed Under: Marketing Strategy, Social Marketing Tagged With: competition, customer attraction, elasticity of demand, marketing, marketing mix, Marketing Strategy, monetize your website, newsletters, price, pricing strategy, product, radical innovations, reputation, revenue management, sales, social media experts, Social network, social network marketing, videos
Marketing Strategy: Marketing Analytics
There are lots of metrics out there and using the WRONG metrics can lead you to construct marketing strategies that make your goals more elusive rather than helping your reach your goals. Failure to plan for the long run or using strategies that maximize short run goals at the expense of long term goals.
Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: analytics, ask a marketing expert, clickstream, clickstream data, conversion, Facebook sales, goals, interaction, long term, long term goals, marketing, Marketing Analytics, marketing strategies, Marketing Strategy, metrics, planning, return on investment, ROI, sales funnel, search engine optimization, SEO, SEO expert, short term, short term goals, social engagement, social media, Social network, social network marketing, social network marketing strategies, social network strategies, Steve Wiideman, strategic goals, strategies, twitter
Marketing Strategy: Customer Relationship Management
Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate on existing customers. Customer relationship management has gained prominence in developing marketing strategies, in part, because existing customers are 5 times more valuable to a business than new customers, according to market research. They are also more likely to be loyal and to spread positive information about your firm to their social network.
Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: advertising, brand, customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, customer relationships, customers, data mining, empathy, enterprise, enterprise software, existing customers, management, market research, marketing, Marketing Strategy, media, new customers, sales, SAP, SAS, Social network, social network marketing, social network marketing strategy, software, trust
5 Secrets to Creating Good Brand Names
Your brand name is a critical starting point in building a brand image for your product. There are 5 key elements in selecting a good brand name: 1) it creates a positive image for consumers; 2) the positive image travels to other countries well; 3) its easy to pronounce, remember, and spell; 4) its legally available and domains are available; 5) it fits into your overall marketing strategy.
Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, Ben and Jerry's, brand image, brand images, brand name, Branding Strategy, facebook, family branding, Godiva, marketing, Marketing Strategy, social network marketing, strategic fit, twitter
Recap and Update of Last Week’s Marketing Strategies Discussion
I recap and update material from posts earlier in the week. I’ve provided a link to open use analysis software recommended by Dr. Steven White, updated and provided a link to discussions as part of “Ask a Marketing Expert”, and continued soliciting non-profits for my marketing classes in the fall.
Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, analytics, ask a marketing expert, brand, brand strategy, free marketing plan, linkedin, marketing, Marketing Strategy, perceptual maps, pr, ROI, SEO, social media, social media strategy, social network marketing, tools for social media, washington connections
Its FUN… its FREE… its FRIDAY
Ask a Marketing Expert is hosted every Friday at http://Facebook.com/angela.hausman and is a way of translating academic research into practice (and visa versa). Questions posted on the wall will be answered by anyone in the network. Its FUN… its FREE… its FRIDAY.
Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, analytics, ask a marketing expert, consumer behavior, facebook, marketers, marketing, Marketing Research, Marketing Strategy, sales, services marketing, social marketing strategy, social network marketing
5 Reasons You Shouldn’t Use Social Network Marketing
Social network marketing can be a powerful tool in your overall marketing strategy, but it also might not be right for you. See the 5 reasons why social media marketing might not be right for you and the questions you need to ask before you embark on a social media marketing odyssey.
Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: internet, marketing, Marketing Strategy, organizational conflict, social media, social media marketing, social media marketing strategy, Social network, social network marketing, social space, strategic, success, traditional media, tweets
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