at the Intersection of Marketing and Social Media
To truly understand social media analytics, you really need a little background on how social media functions in a marketing context. Some of you are likely very familiar with this and can just skip to the next section. For the rest of you, here’s a little primer on how social media marketing works. Social media [...]
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at [...]
Many folks don’t even consider a blog part of your social media strategy and there are lots of social media folks putting together social media strategies that don’t include a blog. But, that’s a mistake! A blog is a critically important elements of your social media strategy. Not only does it anchor the rest of [...]
It’s been a long time (in social media years) since I posted about cool social media tools and I thought it was about time to update since new social media tools emerge all the time. This list of my favorite social media tools contains a few from last time, along with some new ones. Most [...]
After President Obama’s repeat performance at this year’s White House Correspondent’s Dinner, one might ask about the relevance of digital correspondent’s in an age where more people get their news from their computer than a printed paper in their driveway. And, that’s just what Mashable did today. They reported on a recent survey by CareerCast [...]
Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and try to fit in — not be the life of the party. My Infographic, courtesy of my partner, Ideas and Pixels, shows great tools for [...]
Sorry, I did warn you. If you’re reading this hoping to learn how to code a website — you’re in the wrong place. But, if you want to learn how to create a website design that helps you reach your marketing goals — then read on. Website design for dummies I once went to a [...]
Traditional advertising just doesn’t work in social media — at least that’s what most folks working in this area believe. And, I agree with them. Using social networks as a tool for blasting noise, self-promotion, and generally disrupting the flow of conversation can devastate your brand. Even using Facebook ads (or newer LinkedIn ads) is [...]
Market research guides your marketing strategy and should underpin everything you do as a business. As businesses march ever more relentlessly toward improved metrics, market research should be the first arrow you pull from your quiver. Yet, many of the same managers demanding better metrics fail to grasp the importance of market research. Why firms [...]
In social media, we’ve always said the first rule is that you have to be present. Your customers are online and, if you fail them, their more likely to complain on Facebook or Twitter than to pick up the phone or register their complain on your website. That’s why we say you must be present [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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