Many folks don’t even consider a blog part of your social media strategy and there are lots of social media folks putting together social media strategies that don’t include a blog. But, that’s a mistake! A blog is a critically important elements of your social media strategy. Not only does it anchor the rest of [...]
According to Hubspot, customers are 51% more likely to make a purchase after LIKING a brand on Facebook! WOW! That makes a Facebook Like REALLY valuable, so you should do whatever you can to get as many Likes as possible, right? WRONG! Let’s explore what a Facebook LIKE is really [...]
Social media strategy 3 dreaded words. Mainly because designing a winning social media strategy isn’t fun and it isn’t easy. And, creating winning strategy takes a lot of experience, skill, and extensive knowledge of the opportunities, challenges, and measures of success surrounding your particular tactics — in this case social media marketing. Look at this [...]
Strategies for optimizing your social media strategy post penguin. As you probably know, Penguin is Google’s most recent effort to increase the relevance of search engine results (SERPs) so searchers easily find the information they’re looking for. Unfortunately for some websites, Penguin dropped them off the first page of SERPs, which seriously reduced their traffic. [...]
Earlier, we posted on what social media marketing is NOT. Today, I’d like to discuss what social media marketing IS. What is Social Media Marketing? While social media marketing is different things to different people, for organizational success with social media marketing some social media elements are critical. So, what IS social media marketing? 1. [...]
Recently, experts like Jeremiah Owyang question the fit between blogging and social media. I mean, with Facebook, Twitter, and Google+, do we still need blogs? But, look at how important blogging is for business success, according to Technorati: As you can see, bloggers are blogging more because people still read blogs and buy based on [...]
We just finished our first semester of Students Helping Startups and it provided insights into how small businesses think about social media and uncovered reasons their social media marketing strategies fail (read more about the Students Helping Startups program here). Overcoming these problems will go a long way toward ensuring social media marketing success. BTW, [...]
Google+ is Google’s newest attempt to dominate social networking — let’s just forget about their last attempt, Buzz, which was a dismal failure. Google tried to combine features users found desirable in Facebook and Twitter (and other social networks) into a single, more open social platform. If you’re not one of the few already using [...]
Listening to Social Media conversations not only helps you manage your online reputation, it can be invaluable in informing development of new products and modifications to existing ones.
Check out Animoto. Its a cool new social media tool we discovered for creating videos from your still images.