Tips for Measuring the ROI of Digital Marketing

the ROI of digital marketing

In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these gurus continued raking in the money from […]

How To With Pinterest Analytics

pinterest analytics

Are you using Pinterest yet? Discovered new Pinterest Analytics yet? If not, you should give it a whirl — especially if your target audience includes women who make up a full 80% of Pinterest users. Last month, Pinterest became an even more awesome social media tool by introducing analytics. Pinterest Analytics OK, so Pinterest analytics […]

Traditional Media and Social Media: It’s NOT a Choice

combining traditional media and social media

Social media (or new media) gets so much hype and traditional media is just so easy to bash that we forget both have their place (and tactics). The real problem comes when businesses rely solely on traditional media, especially when they ignore what’s being said about their brands on social media, or when they use […]

The Power of Videos and Other ‘Clickables’ in Social Media

power of video

As a business owner, you probably already understand the power of social media. From connecting with clients on your Facebook page and posting photos of your latest products on Instagram to Tweeting out sales and promotions on Twitter, you have done a pretty terrific job of keeping up with all that social media has to […]

25 Must Have Content Marketing Tools

content marketing dillemma

A great infographic showing great content marketing tools. Which ones do you have? Which content marketing tools SHOULD you have?