Is your business using digital and social media marketing? Are you getting the most out of your social media marketing campaigns? Are you on the RIGHT social media platforms to reach your target market? Is your social media marketing strategy clearly articulated and complete? Do you feel overwhelmed in trying to optimize your social media […]
How do I get started with social media marketing is a question I hear all the time. Here’s my answer.
Effective social media marketing is elusive to 88% of firms surveyed by HBR. Mostly because they don’t have metrics in place to guide effective decision-making.
Can you use big data to make money? ARE you using big data to make money? Over the last decade or so, marketing changed to something VERY data driven. No longer do CMOs make decisions based on intuition and experience alone. Increasingly, every decision. Famously, John Wanamaker (the department store giant) said: Half the money […]
Do you have a social media strategy? Now, be honest. Do you REALLY have a social media strategy? Is it a comprehensive social media strategy or just a bunch of piecemeal tactics — SEO? content? Facebook? Did you tie metrics to your strategy to monitor and improve your ability to reach your goals? Create a […]