Traditional Media and Social Media: It’s NOT a Choice

combining traditional media and social media

Social media (or new media) gets so much hype and traditional media is just so easy to bash that we forget both have their place (and tactics). The real problem comes when businesses rely solely on traditional media, especially when they ignore what’s being said about their brands on social media, or when they use […]

The Power of Videos and Other ‘Clickables’ in Social Media

power of video

As a business owner, you probably already understand the power of social media. From connecting with clients on your Facebook page and posting photos of your latest products on Instagram to Tweeting out sales and promotions on Twitter, you have done a pretty terrific job of keeping up with all that social media has to […]

25 Must Have Content Marketing Tools

content marketing dillemma

A great infographic showing great content marketing tools. Which ones do you have? Which content marketing tools SHOULD you have?

Marketing: What’s Working and What’s Not?

use instagram for ecommerce

Marketing is evolving – or maybe it’s that consumers are evolving and marketing needs to evolve with them. What worked last year, might not work this year. So, I ask this question about marketing: what’s working and what’s not? To help answer that question, Kapost put together this infographic on the Ghosts of Marketing. I’m […]