Marketing is evolving – or maybe it’s that consumers are evolving and marketing needs to evolve with them. What worked last year, might not work this year. So, I ask this question about marketing: what’s working and what’s not? To help answer that question, Kapost put together this infographic on the Ghosts of Marketing. I’m […]
Viral marketing and other myths about social media marketing. Don’t waste valuable resources on mythical tactics that don’t translate into ROI.
A great story always had the power to drive engagement, promote word of mouth, and help spread your message. Remember the old commercials for Country Crock Margarine where you only saw the hands of the actors. Over a series of commercials we saw the couple move from dating to marriage to parenthood. We almost felt […]
Is your business using digital and social media marketing? Are you getting the most out of your social media marketing campaigns? Are you on the RIGHT social media platforms to reach your target market? Is your social media marketing strategy clearly articulated and complete? Do you feel overwhelmed in trying to optimize your social media […]
How do I get started with social media marketing is a question I hear all the time. Here’s my answer.
Effective social media marketing is elusive to 88% of firms surveyed by HBR. Mostly because they don’t have metrics in place to guide effective decision-making.