at the Intersection of Marketing and Social Media
To truly understand social media analytics, you really need a little background on how social media functions in a marketing context. Some of you are likely very familiar with this and can just skip to the next section. For the rest of you, here’s a little primer on how social media marketing works. Social media [...]
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at [...]
Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and try to fit in — not be the life of the party. My Infographic, courtesy of my partner, Ideas and Pixels, shows great tools for [...]
If you missed part 1 of website design for dummies, you can find it here. And, now. Read on to learn more about creating appealing and engaging website design. Website design: Navigation Probably the most critical element of your website design involves navigation — helping folks discover all the great things on your site. Here [...]
In the continuing saga of whether social media marketing generates results or not, Coke recently published data questioning their efficacy and ROI (Return on Investment) of their social media marketing program — specifically related to buzz marketing. Pundits, especially opponents of social media marketing, were quick to use this result to show that social media [...]
One of the big problem getting analytics, especially on image platforms like Pinterest and Instagram, is that existing social media analytics are text based, versus image based. With the rise of visual platforms, getting Pinterest analytics is increasingly important. Pinterest analytics Recall from a previous post, Pinterest drives more traffic to your site than other [...]
Recent studies further question the effectiveness of traditional advertising for reaching organizational goals. If this the death knell for traditional advertising? Models and Celebrities Not Performing Maybe we all suspected this, and the Dove “Campaign for Real Beauty” underscored our discontent, but skinny models DON’T sell product. Researchers at Warwick Business School found evidence dispelling [...]
That’s the finding of Don Shultz and Martin Block of Northwestern University. Based on a massive study comprised of data from over 10 years, these professors show evidence that social media is killing brands. Stop the Presses Social media killing brands !!!!!!! Their finding suggest businesses should SHUT down their social media and dampen the [...]
Are you really kicking your social media marketing? For too many folks the answer is: I don’t know And, that’s a problem. Without good social media analytics and someone who knows how to interpret them, you just keep doing stuff and HOPE you’re getting some results. What specific social media strategies are working? Which social [...]
We all KNOW content marketing is the key to building and sustaining a network that generates sales or leads for your organization. But, how effective IS your content marketing strategy? Ineffective Content Marketing Based on their study, Marketo finds most firms feel their content marketing could use a shot of espresso — to supercharge their [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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