at the Intersection of Marketing and Social Media
How do you create social media marketing success? I guess that depends on how you measure social media marketing success. And, using the metrics from traditional media marketing isn’t the answer. Those of you who read my post regularly probably already know this from earlier posts, but keep reading because I’m adding some new stuff [...]
Last week, I gave you 16 ways social media marketing is different from traditional marketing. Now, it seems, I’ve started a trend of others posting on this topic. Inbound marketing, is really just a collection of tools designed to DRIVE targeted traffic to your website and most of these tools fit the overall notion of [...]
Major Differences Between Social Media and Traditional Media These differences aren’t just interesting — understanding how social media is different from traditional media has a major impact on whether you’re successful with social media. Run your social media campaign like your traditional media campaign and you’re likely to see more damage to your brand reputation [...]
In case you’re keeping track, this is post 4 in our series on Social Media Marketing Success. Today, we’ll talk about converting traffic through list management as a way of creating social media marketing success. Problogger posted great advice on how to use your list to generate social media marketing success, so today, I’ll focus [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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