There’s an art and science of social media analytics. In this post, I use data from a new client showing how both art and science are important in analyzing and formulating marketing strategy.
At the beginning of the year, it seems appropriate to look back at 2012 and how these milestones impact your social media marketing strategy. Major social media events in 2012 If you take a look at the infographic below (courtesy of the SEO Company), you’ll see major social media events in 2012. I’ll highlight just […]
Predictive analytics have been around a long time in finance and economics. Slowly, these analytic tools are finding their way into the marketing and social media arenas. What are predictive analytics? Predictive analytics use data regarding past behaviors to predict how individuals will behave in the future. For instance, your credit score is a predictive […]
Calculating Social Media ROI (Return on Investment) is a little tricky. So many folks don’t bother trying to link analytics like ROI to evaluate your social media marketing efforts. Others default to simple metrics, such as Likes and Followers. But without some notion of your Social Media ROI, firms are uncomfortable investing or increasing their […]
Social Networking Salary Guide Demand for social media employees is growing rapidly, driving up salaries — but not enough, according to Maggie McGary. And the situation is much worse for women in social media marketing, than men; confirming the glass ceiling still exists. The problem is there’s lots of supply for all those social media […]
Recently, experts like Jeremiah Owyang question the fit between blogging and social media. I mean, with Facebook, Twitter, and Google+, do we still need blogs? But, look at how important blogging is for business success, according to Technorati: As you can see, bloggers are blogging more because people still read blogs and buy based on […]
As you might recall, I taught a social media marketing class during Fall semester at Howard University. The class involved pairs of students working with a start-up client. I used a blog post, which was spread through social media and super colleagues such as Techcocktail, Jess3, Guy Kawasaki, and Scott Monty, and had 75 companies […]