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Back to Marketing Basics: Market Research in the Digital Age

March 26, 2013 by Leave a Comment
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Market research guides your marketing strategy and should underpin everything you do as a business. As businesses march ever more relentlessly toward improved metrics, market research should be the first arrow you pull from your quiver. Yet, many of the same managers demanding better metrics fail to grasp the importance of market research. Why firms [...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: , , , , ,

Marketing Skills, Microsoft Job Search Advice, and Social Listening

December 4, 2010 by 13 Comments

Today, we had a very active discussion on Ask a Marketing Expert regarding marketing skills and whether there should be a certification to ensure marketers have the skills necessary to effectively represent their clients and firms. This brought a significant discussion of how marketers can demonstrate their expertise.

Today, we had a very active discussion on Ask a Marketing Expert regarding marketing skills and whether there should be a certification to ensure marketers have the skills necessary to effectively represent their clients and firms. This brought a significant discussion of how marketers can demonstrate their expertise.

Filed Under: Ask a Marketing Expert, Marketing Research, Marketing Strategy, Social Marketing Tagged With: , , , , , , , , , , , , , , , , , , , , , , ,

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