at the Intersection of Marketing and Social Media
Not everything you do to help make money blogging is done from your blog — some things are done offline to support your blogging success. And a newsletter is a great way to create engagement with blog visitors, gather email addresses for a mailing list, and drive traffic back to your sales page. Here’s my [...]
Every year, Michael Stelzner at Social Media Examiner conducts a survey of marketing professional and publishes a report on the State of Social Media Marketing. Social Media Industry Report The report is a little dense, but I encourage you to read it and the supporting graphs from a survey of over 3000 marketers who discussed [...]
Building a marketing tribe is probably the best move I’ve made with Hausman Marketing Letter and I thank Gregory Stringer, head cheerleader for the tribe, for pushing the idea. While still morphing into what I hope it will become, our tribe reinforces the value of tribal marketing. Digital Capital Week Billed by organizers as: DCWEEK [...]
Last post we talked about how to integrate social media with traditional media, which is critically important for supporting your brand and maximizing your ROI, but it’s also REALLY hard. Today, we have social media expert, Michael Stelzner, from Social Media Examiner talking to my social media marketing class at Howard University School of Business [...]
Integrating social media into your existing media — advertising and public relations, is challenging. But, without integration across platforms you risk diluting your brand, wasting marketing efforts, and lower sales. This topic came up yesterday in our discussion with Mari Smith, who paid a visit to my social media marketing class yesterday and Jason Falls, [...]
Michael Stelzner was gracious enough to visit my social media class at Howard University this week to share his secrets for launching a successful social media marketing business. It so happens that the day he visited us, his blog, Social Media Examiner, was named the #1 blog in the world by AdAge. The conversation was [...]
Sustainability is one of the hottest terms in business today. According to Wikipedia, sustainability is: development that meets the needs of the present without compromising the ability of future generations to meet their own needs A couple of weeks ago, I attended a presentation by Robert Cialdini on sustainability research he’d conducted. Bob works mainly [...]
Influence in social media is the grease that makes your social media marketing strategy work, but do you know how to effectively employ influence?
Google+ is Google’s newest attempt to dominate social networking — let’s just forget about their last attempt, Buzz, which was a dismal failure. Google tried to combine features users found desirable in Facebook and Twitter (and other social networks) into a single, more open social platform. If you’re not one of the few already using [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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