Among the changes expected for social media marketing in 2011 are increases in mobile marketing, utilization of customer engagement in social networks, social gaming, and new metrics to assess your social media marketing tactics.
Social Media in 2011: Facebook Business Marketing, Twitter Monetization, Shopkick, and QR Codes
Filed Under: Customer Relationship Management, Facebook Business Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, blogging, communication, customer engagement, facebook, Farmville, location based marketing, marketing, Marketing Strategy, metrics, mobile marketing, net neutrality, push marketing, QR codes, reputation management, ROI, shopkick, social gaming, social media, social media campaign, Social network, twitter
Ask a Marketing Expert for Oct. 1
Military Historical Tours Question: We have multiple web sites and blogs http://www.miltours.com/. We also have numerous business partners with one or more web sites. Many of these sites including some high PR sites (and unfortunately low PR sites as well) want to link to one or more of our sites. Our primary site currently has [...]
Filed Under: Ask a Marketing Expert Tagged With: advertising, advertising efectiveness, affiliates, AIDA, brand, Branding Strategy, complementary affiliate network, customers, develop great content, domain, dual brand, effectiveness, Google, inbound links, inbound marketing, influence, landing page, linking strategy, marketing, mobile marketing, page rank, positive relationship, reciprocal links, retweets, ROI, sales, SEO, social media, social media campaign, strategy, target audience, target market, TB commercials, top10seo, vanity URL, webinar, website
Measuring ROI in Social Media
Now, instead of the 4 P’s, Hoffman and Fodor contend the 4 C’s are critical for engagement in social media — connections, creation, consumption and control. This shift requires a change in the way normal marketing metrics are collected and evaluated — especially ROI.
Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: advertising, brand, brand awareness, brand strategy, consumer engagement, Donna Hoffman, engagement, Marek Fodor, marketing, marketing manager, marketing metrics, Marketing Strategy, motivate consumers to engage with the brand, partial employees, ROI, sales, social advertising, social media, social media campaign, social media objectives, social networks, strategy, strong relationship with customers, word of mouth advertising
Direct Marketing Module on SPSS Making Social Marketing More Strategic
Social marketing is an evolving art form created by the confluence of marketing, journalism, design, and just plain people. One area lagging in this development is a strategic view of how elements fit together and how they create success for the brand.
Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: blog, brand, brand mentions, community, engagement, facebook, marketing, marketing message, Marketing Strategy, response rates, sales, segment customers, segment social network members, Social Marketing, social media campaign, social media marketing campaign, Social network, strategy
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