Among the changes expected for social media marketing in 2011 are increases in mobile marketing, utilization of customer engagement in social networks, social gaming, and new metrics to assess your social media marketing tactics.
Now, instead of the 4 P’s, Hoffman and Fodor contend the 4 C’s are critical for engagement in social media — connections, creation, consumption and control. This shift requires a change in the way normal marketing metrics are collected and evaluated — especially ROI.
Social marketing is an evolving art form created by the confluence of marketing, journalism, design, and just plain people. One area lagging in this development is a strategic view of how elements fit together and how they create success for the brand.