Part worths, the outcome of conjoint analysis, tell firms how much consumers are willing to spend for each feature they’re considering adding to their brand. Part worths also tell a firm if consumers are willing to exchange one feature for another.
Marketing Research: What’s Your Part Worth?
Filed Under: Innovation Marketing, Marketing Research Tagged With: brand, cognitive load, conjoint analysis, cost, marketing, Marketing Research, over-engineering, price, sales, social context, value


