No one wants to throw money down the drain, so measuring ROI (return on investment) is an important way to ensure you get value for the money your business spends.
How to Measure Marketing ROI
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Marketing Strategy: Marketing Analytics
There are lots of metrics out there and using the WRONG metrics can lead you to construct marketing strategies that make your goals more elusive rather than helping your reach your goals. Failure to plan for the long run or using strategies that maximize short run goals at the expense of long term goals.
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