Integrating Online and Offline Marketing Cross listing Set up your social media with memorable vanity links so when you share them offline, customers can find you easily. This way, when you put your Facebook symbol in your ad, customers can find you easily on Facebook (or Twitter or Foursquare, etc). Getting a vanity URL on [...]
My prior post covered the first half on How to Create A Marketing Plan. Today, I’m covering the second half of how to create a marketing plan. Specifically, we’ll be covering using findings from the situation analysis to develop a marketing strategy that helps you reach your objectives. The last part of this series will [...]
Social Media Predictions for 2011: Facebook Business Marketings, Twitter Monetization, Shopkick and QR Codes
I recently posted some strategic predictions for Social Media for 2011. Here are some predictions regarding tactics we’re likely to see more of in 2011:
Among the changes expected for social media marketing in 2011 are increases in mobile marketing, utilization of customer engagement in social networks, social gaming, and new metrics to assess your social media marketing tactics.
Tapping into the newest social media marketing strategy is Shopkick – a mobile marketing application available for iPhones. Shopkick rewards customers for shopping and provides a wealth of information for retailers to use in improving their marketing strategies. It also motivates customers to shop in your store.